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Pinpoint targeting and low competition means higher rankings - with less investment of time, effort, and money.
You must also be sure that your targeted search term is included in right places in HTML. It should appear in your Title, Description, your HI, H2, your first line of text, once or twice in each paragraph, once in bold, once in italic, and in some of your links. Don't know what I'm talking about? It's time to learn - just like you have to learn to use a saw, screws, nails, drill and glue to build a bookshelf.
Let's review that again - Here are places your targeted keyword needs to be placed if you ever want a chance at #1 ranking: The Title of page The Description META tag The Keyword META tag In your headline - Use < hl > or< h2 > tag Your first line of text Once or Twice in each paragraph Once in bold Once in italics And, finally, in some links...
Amazingly, many people disdain these simple rules as trying to "trick" search engines. But they are wrong. Including your targeted search term in right places is actually being POLITE to search engines. It helps spider decide whether your site is relevant for a given search.
If your page is about "Atkins diet meal plans for women," wouldn't it be logical for those words to be in your Title, your Description, your Headlines, your links, and your text? The only reason they wouldn't be is if your site is about something else! That's how spiders think. So should you. Be smarter than your competitors. Simplify your site's HTML and use it well.
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Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.