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#2. Emphasize Benefits, Not Features
People are looking for benefits, not features. A feature is "what" your product provides, while a benefit explains how it "helps" people and makes their life easier.
If you explain how your product saves time, money, or energy, you're giving a benefit... and that's what makes your message sell!
#3. Write a Killer Subject Line
People first read subject of your message and only if it's interesting and makes them curious, they will open your message and read it. So it's very important that you write an effective subject line, or people won't open your message at all.
Wish you success!
Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.