In addition your articles give you additional coverage when they are picked up by other publishers and website owners to publish them in their ezines and websites. Articles are generally stored in archives and are accessible to interested persons for a long time. Therefore, your articles can give you publicity weeks, months or even years after they were first published.

Your article gives you a head start in finding your prospects. It definitely improves click-thru rate for your website or landing page which is linked to your resource box. This should be considered only as first step towards finding your prospects. Your articles put odds of finding prospects strongly in your favor.

How do you retain your prospects when they arrive at your landing page? Well, I am not discussing this aspect here, but I will only mention that it would help you again to become your own customer. Look at your landing page as a customer, keep modifying it until you find positive answers to these three vital questions:

1)What are my concerns which have brought me to this page? (Your visitors were led to believe thru your promotions that their particular concerns would be addressed.)

2)What is it in presentation which tells me at a glance that I might find solutions to my problems? Do I need to look further in this presentation or should I move on?

3)Does presentation address my concerns? Does it help me? If yes, in what way?

You need to be ruthless with yourself as a customer and answer these questions as honestly as possible. There is no end to improvement and this exercise of thinking like a customer should get better with practice resulting in better conversion rate.