If you have a full color logo, least expensive way to go would be with full color (process printing). But, you generally have to get a minimum of 1000. You can get 250 from some places, but you'll pay about same price. It's setup fee from printer that is biggest expense. Printing them is cheap part, which is why more you get, better price.

3. To choose look that's right for you, I would think first about image you are projecting for your company. Are you a doctor? You probably would rather have a classier linen stock with black and gold inks. Same for lawyers and other professionals. A handsome bordeaux (burgundy) on grey fiber stock would speak volumes about your professionalism. The raised letter would add to expensive feel. There is really no need to add more than 1 color and black in printing raised letter cards. If that's way you're heading, then you probably have a flashier business image and would need full color cards. A doctor or lawyer is usually using cards to provide clients with contact information, not get more business.

Full color is proven to get a 30% better response rate than regular printing, but this is only a bonus if your business aims to use business cards to get more business. If you sell a product, using full color cards would be a brilliant idea--you can have a photo of it right on cards. If you're in a service industry like real estate, you'll want your prospects to remember your face. Add your professionally taken photo to your cards. If you're trying to express a concept of what you can do for customers, then finding right stock photo image can speak thousands of words with just one image!

In reality, cost usually dictates biggest part of your decision making process. However, I would caution you to consider your IMAGE first. You might find that if you choose card that has best representation of your image, cost ends up being less than if you choose wrong one.

5. Do you have a local Internet cafe? Go there and leave your business cards behind, on tables, on rack they provide, under keyboards. G 6. Go to your local bookstore. Slip your cards in books related to Internet and web use. You've just given them a free bookmark.

7. Be ready with your cards. Speak to everyone you meet. Practice your introduction speech. Get card out of your hand, and into someone else's.

8. Consider joining business groups, especially of you are marketing business to business services and products. Go to mixers and networking opportunities. There's rotary, chamber of commerce, ABWA (American Business Women's Association) and more. Find out what your community offers.

The point is this; you don't have to spend all your time stuffed into your desk, eyes glued to your monitor, fingers cramped over your keyboard. Offline promotion can be just as effective as online promotion of your website.

This type of offline promotion also breaks down one of walls of marketing online; people are one step closer to knowing and trusting you when you meet them in person.

If it seems overwhelming, just think of it in small steps. You start in your own neighborhood and then branch out. It takes time and patience, but payoff is rewarding: more relationships with your customers, more visits to your website, more people buying your services and products.