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Just a tad sneaky, don’t you think?
While I understand very well that web site owners want to elevate their site to top of natural search results, I sometimes wonder if they ever think about how their site got to that top position? And, if they ever think that if they create their site with their visitor’s tastes, needs and desires in mind, they’ll achieve more success in long run? Perhaps not.
But what they should think about is this: if search engines discover this trickery they’re at liberty to remove site from their index. And no amount of begging, pleading or bribery will get site reinstated until search engines say so. It’s got to be much safer to stick with straightforward, persuasive, you-oriented, visible copy, written for your visitors, and not just for search engines.
Just in case you’re tempted, or you think your web developer might be, here’s a snippet from Google’s guidelines.
Quality Guidelines - Basic principles: •Make pages for users, not for search engines. Don't deceive your users, or present different content to search engines than you display to users. •Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" •Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on web as your own ranking may be affected adversely by those links. •Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our terms of service. Google does not recommend use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Quality Guidelines - Specific recommendations: •Avoid hidden text or hidden links. •Don't employ cloaking or sneaky redirects. •Don't send automated queries to Google. •Don't load pages with irrelevant words. •Don't create multiple pages, subdomains, or domains with substantially duplicate content. •Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. Follow them. Your business will profit in long run.
Julia is an independent copywriter and consultant specializing in advertising, search engine optimization and search engine marketing services . To learn more about how Julia can help boost your company's profits visit her site at www.juliahyde.com. Or email firstname.lastname@example.org. You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit www.juliahyde.com/form.html to sign up.