Do-it-Yourself News Releases for Small Business

Written by Heather Reimer

Continued from page 1


Keeprepparttar self-promotion to a minimum but do include all your contact information -- e-mail and snail mail, URL, phone and fax numbers -- plus a brief explanation of what your company does. Emphasis on brief! In fact, keeprepparttar 117563 entire release to under a page if possible.

The exception torepparttar 117564 rule is complex subjects, like for example an economic forecast, aimed at a niche market not a general audience.


If a photo is available and helps tell your story, by all means include it. This could make your release jump out and demand attention from a busy editor who sees nothing but black and white type all day.


Try to send your release to a specific person working on a specific beat at each media outlet, at least locally. This will require some research but will ensure that a warm body actually gets your announcement.

And keep in mind,repparttar 117565 media love a "local boy/girl makes good" story so really target your hometown newspapers, magazines and TV/radio stations and work that angle!


If you're having a hard time finding any angle at all, ask a friend or a business associate to lend a fresh perspective. You may be too close to your own business to seerepparttar 117566 forest forrepparttar 117567 preprocessed paper products. An objective bystander's insights might surprise and inspire you!


Finally, proofread your finished product meticulously for errors. Then get your friend to do so as well. Two heads are better than one. Ten proofreads are better than two.

In conclusion, giverepparttar 117568 media something they can sink their teeth into. Dig hard, think laterally, navel gaze until you findrepparttar 117569 one thing about your company thatrepparttar 117570 public (and thereforerepparttar 117571 media) would be interested in.

By handing reporters a ready-made story on a silver platter, you're sewingrepparttar 117572 seeds of some serious buzz!

How can you free up more of your time and improve your traffic and revenues? Hire an experienced writer/editor. Heather Reimer writes action-provoking e-zine and web content, news releases, sales letters, ads and articles. Get a free content analysis report when you request an estimate.

How To Pull More Profits From Low Traffic Websites

Written by Grady Smith

Continued from page 1

Instead of making a sale every 300 hits, you can rework your sales letter or have a professional do it so you can start pulling sales from every 100, 50, or even 25 visitors to your site.

Just look atrepparttar facts:

A sales letter selling a $29 product that converts 1 out of 300 into customers will only make $87 off of 900 hits a week.

But that same product with a sales letter that converts just 1 out of every 100 means you’ve instantly tripled your profits to $260 withrepparttar 117562 same amount of hits.

4) Capture Your Prospects Email Addresses

Then, use an autoresponder to remind them and give them different benefits of your offer and product.

After trying to sell your prospects on your offer by sending them 7 autoresponder messages, you might want to write a few more messages promoting other offers that match your own, but give different benefits.

You can also work on collecting emails for a newsletter. This gives you a chance to offer your products on an ongoing basis. And once you get a large subscriber base, you can begin charging for advertising.

5) Create A Exit Pop-Up With More Targeted Offers

If you can’t sell prospects on your offer, maybe you can sell them on another.

Create a pop up that “pops” whenrepparttar 117563 customer leaves and give them more offers that match with yours. You can do this with affiliate programs, or you can offer your backends.

Traffic is precious. Set goals today to pull more profits from each hit you get.

Grady Smith provides hard-core killer copywriting at prices you can afford. Use him for your sales letters, classified ads, and autoresponder messages to set your marketing efforts on fire. Stop by and get your FREE critique and quote to learn how YOU can make more money!

    <Back to Page 1 © 2005
Terms of Use