JUST THE FACTS, MA'AM

Keep self-promotion to a minimum but do include all your contact information -- e-mail and snail mail, URL, phone and fax numbers -- plus a brief explanation of what your company does. Emphasis on brief! In fact, keep entire release to under a page if possible.

The exception to rule is complex subjects, like for example an economic forecast, aimed at a niche market not a general audience.

ONE PHOTO = A THOUSAND WORDS

If a photo is available and helps tell your story, by all means include it. This could make your release jump out and demand attention from a busy editor who sees nothing but black and white type all day.

MILK THE LOCAL ANGLE

Try to send your release to a specific person working on a specific beat at each media outlet, at least locally. This will require some research but will ensure that a warm body actually gets your announcement.

And keep in mind, media love a "local boy/girl makes good" story so really target your hometown newspapers, magazines and TV/radio stations and work that angle!

GET A SECOND OPINION

If you're having a hard time finding any angle at all, ask a friend or a business associate to lend a fresh perspective. You may be too close to your own business to see forest for preprocessed paper products. An objective bystander's insights might surprise and inspire you!

GET OUT THE DICTIONARY

Finally, proofread your finished product meticulously for errors. Then get your friend to do so as well. Two heads are better than one. Ten proofreads are better than two.

In conclusion, give media something they can sink their teeth into. Dig hard, think laterally, navel gaze until you find one thing about your company that public (and therefore media) would be interested in.

By handing reporters a ready-made story on a silver platter, you're sewing seeds of some serious buzz!

Instead of making a sale every 300 hits, you can rework your sales letter or have a professional do it so you can start pulling sales from every 100, 50, or even 25 visitors to your site.

Just look at facts:

A sales letter selling a $29 product that converts 1 out of 300 into customers will only make $87 off of 900 hits a week.

But that same product with a sales letter that converts just 1 out of every 100 means you’ve instantly tripled your profits to $260 with same amount of hits.

4) Capture Your Prospects Email Addresses

Then, use an autoresponder to remind them and give them different benefits of your offer and product.

After trying to sell your prospects on your offer by sending them 7 autoresponder messages, you might want to write a few more messages promoting other offers that match your own, but give different benefits.

You can also work on collecting emails for a newsletter. This gives you a chance to offer your products on an ongoing basis. And once you get a large subscriber base, you can begin charging for advertising.

5) Create A Exit Pop-Up With More Targeted Offers

If you can’t sell prospects on your offer, maybe you can sell them on another.

Create a pop up that “pops” when customer leaves and give them more offers that match with yours. You can do this with affiliate programs, or you can offer your backends.

Traffic is precious. Set goals today to pull more profits from each hit you get.