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(7) It's virtually impossible to transmit a virus through a PDF file - exe files are susceptible to virus transmission and can become corrupted during download.
(8) Finally, by using PDF you automatically expand your potential market because PDF files can be read on both a PC and a Mac (exe files can only be read on a PC). Over 8 percent of online population in U.S. are currently Mac users (www.nielsen-netratings.com) - not a huge increase in your market, but nevertheless significant.
But exe files do have some advantages over PDF files, and perhaps most important of these is price - most eBook compilers are a fraction of cost of Adobe Acrobat.
Another advantage of exe files over PDF is rebranding feature. The following eBook compilers all have a built-in rebranding function:
http://www.ebookcompiler.com/ http://www.ebookgenerator.com/ http://www.ebookedit.com/ http://www.ebookpaper.com/
If you use free eBooks as a viral marketing tool, rebranding is key to success, because people are much more likely to promote your free eBook if they can customize it with their own affiliate links.
(c) 2002 by Michael Southon
Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. You can get his free 3 Day 'Ezine Writer's Email Course' at: http://www.ezine-writer.com/email-course.html