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Do present issues right away Your visitor wants to know immediately what she/he can find on your site. Keep that in mind when designing your site. Present important issue(s) of your site on first page.
Do use a descriptive title The text for tag "TITLE" should be descriptive. The title shows up in results of search engines. A descriptive title makes clear what people can expect on your site. The title is also shown in history list of browsers.
Do use small pages The World Wide Web is not a book. People don't read it sequentially. They want to select a small piece of info and decide what info they want to read next. So you should provide small pages. Cut long pages in pieces and connect them through hyperlinks.
Do use implicit text for your links Phrases like Click here or Check this link distract from content and are to be avoided. Try to write your text in such a way that a link is a natural part of sentence. Instead of Cyber Logic Host™ :: Cheap Web Hosting, domain registration Click here to visit it; try to write something like Cyber Logic Host™ :: Cheap Web Hosting, domain registration.
Do update your pages Be sure to check your pages on a regular base and to update them if necessary.
Do show date of update You update your pages on a regular basis. Don't you? Make clear to your visitors how recent or (out-)dated your information is. Provide date of last update. And don't forget to change date if you change a page...
Do ask for feedback You can learn from your visitors. Ask for their feedback and give them an e-mail address to reach you.
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