4. Make it navigable.

When you need to run a long piece of video, simply break it into manageable pieces and let user navigate among them. This is another way to put user in driver's seat and ensure that video is well-received.

5. Test it.

Most sites test their video streams prior to deploying them live, but what about a week or a month later? As your site changes, so does its ability to support streaming video. Constant vigilance and good measurement tools, like those that provide metrics for different times of day, days of week, geographical areas and so on, are a good investment.

6. Make sure it’s necessary. Many sites are tempted to run video just because they can, and that’s not a good reason. Video should add to your message or present it in new, compelling ways. A talking head spouting a marketing statement is not an example of compelling video content.

PubSub - PubSub matches your requests against new information as it appears real time. Searches can be categorized to search, blog entries, SEC/EDGAR Filings, press releases, news group posts or flight delays. http://www.pubsub.com

Ego Alerts - Google news search turned into an RSS feed. http://www.justinpfister.com/gnewsfeed.php

Ebay Alerts - Ebay Alerts monitoring will create an RSS feed to monitor Ebay auctions for specific keywords or phrases. When a new item that contains those keywords is added to Ebay you will receive notification via your RSS feed! http://www.freebiddingtools.com

Amazon Alerts - Generate a URL which you can use to automatically search Amazon.com with your favorite RSS news reader. It will automatically update you when new items meet your search criteria. I personally use it to look for new books on topics I'm interested in, and I have defaults set to do same, but you can adjust it to search any of Amazon's stores. You can also adjust search order and what kind of items you wish to search. http://www.oxus.net/amazon

Internet Seer - InternetSeer remotely monitors your website to insure that your site is available 24/7. If InternetSeer is unable to reach your site, we will send you an immediate e-mail alert that your site is unreachable. http://www.internetseer.com

NetNewsTracker - NetNews Tracker is a clipping service for Usenet newsgroups. Newstracker searches newsgroups twice daily for any specified words or phrases and delivers alerts via e-mail. Newstracker can be used to monitor newsgroups for names, company names, products, URLs, or any other topic of interest. http://www.netnewstracker.com

Other Suggested Resources - Monitoring Tools - Monitoring Tools is a directory of online monitoring tools and applications http://www.monitoring-tools.net

Monitoring Software - Monitoring Software is a collection of downloadable monitoring software solutions. http://www.monitoring-software.net