Our designs are creative and conceptual designs that work well and look good! We design from scratch every time making your corporate identity, logo, covers or advertisments one of a kind, and this is important in a competitive market more so than most would believe. Most of time buying a product or service decision is made subconsiously by creative side of our brains. Our eyes pick up easiest shapes and objects to recognise and most asthetically pleasing images talk to us best. At Divus Design we have few rules and bouderies to our work, however we always structure our creative thinking around these four words - CLEAN - SIMPLE - FRESH - CONCEPTUAL.

Our services include:

* Logo Design & Corporate Identity * Website design * Corporate Stationery * Annual Reports * Promotional Material * Flyers & Brochures * Newsletters * Packaging * Point-of-sale Marketing * Company & Product Booklets * Posters & Banners

My attitude, obviously, was simply a debating stance – true though it undoubtedly is. I am not suggesting for a moment that 8 out of 10 ads should be wholly typographical. But if you take a dispassionate look around you, you might agree with me that a whole lot of ads (and brochures and websites, too, come to that) carry pictures for pictures’ sake; and that in quite a few cases pictures, far from helping transmission of a message, actually hinder it.

The biggest offenders in this respect are what might be describes as semi-industrial ads. Just leaf through a trade mag (or brochure or website) and you’ll see irrelevance in illustration well carried out. You’ll see, for instance, pictures of factory or, as they call it these days, production operation. You’ll see pics of two obvious male models in white coats staring idiotically at a computer screen or a blueprint. And you’ll see pics of two obvious male models, plus a female model, in white coats staring idiotically at a computer screen. The female is included in latter pic because designer had originally planned for her to be shot with her clothes off.

Here’s what I think. With today’s wonderful digital photography opportunities, with an instant replay of whatever has been shot, one might hope that illustrations in ads, brochures and websites might be made more relevant. They might actually show product in action – demonstration is, after all, soul of advertising. But, no, we still get pics which have nothing whatsoever to do with product or its benefits.

I don’t mind admitting that there can be few people in whole wide world who know less about photography than I do. What I do know, however, is that promotional material is far better off without an illustration if that illustration does not augment sales message. So, in this respect, copy is more important than illustration.

Mind you, there is a lot of copy around that doesn’t augment sales message either. But that’s another story.

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