Written by Bob Osgoodby

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If you expect people to come back and be a repeat visitor, you must not only have high quality content, but it must also have changing content. Your web site must also be recognizable as far as its name is concerned. Meaningful names today however, are not easy to acquire. As Dr. Kevin Nunley reported, "A recent survey showed that ofrepparttar 25,000 words we commonly use inrepparttar 127507 English language, more than 93 percent are already registered as domain names."

This means we have to be a bit creative when registering your URL. Forget aboutrepparttar 127508 long names that have no relation to an actual company. I'm reminded ofrepparttar 127509 following joke:

"Jack loved going torepparttar 127510 Web, and decided to have his own web site. His URL was "MickeyGoofyPlutoMinnie.com" and I asked why it was so long.

"Because," Jack explained, "they say it has to have at least four characters."

While this is a bit extreme, you getrepparttar 127511 point.

Some special characters such as a dash are permitted and so are numbers. We recently registered "http://www.1-webwiz.com" and "http:www.1-bizwiz.com". While notrepparttar 127512 most creative names, they are easy to remember. As an added bonus, we have different servers for these addresses so that inrepparttar 127513 event one is down, or has a long term problem, it is an easy matter to switch.

All of these are tools at your disposal to sell your product or service. Not only should your offerings be diverse, but so should your method of delivery.

Diversification is important in any business, but in one as "fickle" asrepparttar 127514 Internet, it is a must.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com


Written by Bob McGrath

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Of course, from time to time, you will probably get a refund request, people being generally a fickle breed. What to do? Process it immediately - no questions asked! Make it as painless for your customers to get a refund as you do for them to make a purchase. Stand behind your guarantee policy. Flaunt it - cheerfully take care of dissatisfied customers. Make it a pleasant experience, then request a testimonial about your guarantee policy...turn it into a positive part of your marketing literature.

Don't be concerned with losses; they'll be minimal. If you're shipping hard goods, of course, wait untilrepparttar customer returnsrepparttar 127506 product before you processrepparttar 127507 refund. However, if you're selling downloadable software or website access, you'd be hard-pressed to convince me that you experienced a measurable financial loss even if a customer dishonestly didn't destroyrepparttar 127508 software they downloaded. With a website membership, of course, you should deactivate their password, but whatever you do, don't let pettiness or greed cloud your judgment and delay prompt processing of refund requests.

You should try to seek out comments from dissatisfied customers as torepparttar 127509 nature of their complaint, so that you can take any action necessary to improve your product, but don't make this a condition ofrepparttar 127510 refund. Sendrepparttar 127511 refund notification in an e-mail, and then close by politely requesting comments as to where your product failed them.

A word of caution...DO NOT make your guarantee policy complex or vague...the cleaner and simpler,repparttar 127512 better. Best is: "If you are dissatisfied with your purchase for any reason, we offer a 100% money-back, no questions asked, refund of your purchase price." It is acceptable to set a time limit if you must, but make it reasonable. If it will take them a month to use and honestly evaluate your program, don't limitrepparttar 127513 guarantee to a week.

Vague, unclear guarantees will place you under a blanket of suspicion, and will do more harm than good to your sales efforts. Leaverepparttar 127514 conditions out...simply accept ANY REASON, or even NO REASON, for customer dissatisfaction.

Don't nitpick in your policy. Even if your credit card processing company doesn't refundrepparttar 127515 service fee to your account, giverepparttar 127516 customer 100% of their money back. Losing a few dollars on a refund is far less costly than losing hundreds of sales with a convoluted refund policy.

The boosted sales that a liberal guarantee policy will give you far outweigh any minimal losses you might incur from processing infrequent refund requests.

There is simply no better way to increase sales than to make doing business with you a completely risk-free proposal for your customers. A guarantee is essential to a sound business plan.

Bob McGrath is the author of the acclaimed new eBook: 'Don't Quit Your Day Job...YET!' He is also the Founder of Web Home Jobs, a unique home based self-employment opportunity at: http://www.webhomejobs.com

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