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Build Personal relationships It’s no surprise that personal relationships can build trust and friendships. Without these relationships there can be no trust or commitment. Owning an internet business works much
same way.
Just as with our family and friends same relationships need to be built into our marketing strategies. When you build a website it’s your opportunity to create these relationships. Your website will display your personality, style and creativity. You can be compelling, build your argument, offer expertise and information and invite feedback.
Once you’ve built a relationship of trust and understanding your marketing efforts can begin to unfold into profitable sales. However until those relationships are established your marketing efforts can be compromised.
Create Community Consider adding a forum to your website. Forums are excellent tools for inviting feedback and creating a sense of community among its visitors. It lures people of like interests to gather together and discuss topics and issues. People often feel at home using forums and exchange information freely. It’s a great way to build friendships and trust.
Solicit a survey and post your results in a newsletter or article. If people feel they can be heard they are more likely to respond positively. They will also provide good information as to what they are looking for, enabling you to more completely meet their needs. Capitalize on cheaper advertising Advertising is a fact of life in world of business. You won’t succeed with it. Internet advertising is still relatively cheap compared to outside advertising methods. Search engine Pay Per click (PPC) advertising is still one of cheapest and most effective methods available to get word out. You can still place an ad on some search engines for as cheap as one cent.
Newsletters are also an excellent form of advertising. Here you are getting subscribers that are interested in you and your products. You can combine good quality information to readers while at same time offer products of interest.
If you like to write, articles are an excellent way to go. If you’re not a writer, no problem, here are many experts that offer easy tools to help you get your message out there. We all have areas of expertise but realizing what we are not experts in and letting those that are experts help us is smart business.
Offer to exchange ads with other newsletters. This is another excellent way to get some free publicity and also help someone else.
Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can contact Elizabeth at mail@pro-marketing-online.com or visit her website at http://www.pro-marketing-online.com
