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Run an ad in your local paper, high-lighting those two key words. Other magic phrases to include are "Local business person with excellent track record and reputable history"; start-up business opportunity, limited investment, high potential return"; and "references available."
Magic Phrase #2 -- Receive Free Expert Help for your business. Simply announce "I have a business problem and need expert assistance," either to a local business group (such as Chamber of Commerce, which you have in practically every town) or putting an advertisement in business section of your local newspaper. And I've been absolutely delighted with quality of assistance provided to me on several occasions by retired executives. Seek them out in your local area, and you could benefit from this great source of experienced know-how, too.
Magic Phrase #3 -- Get Capable People to Work for Free. Your magic words here are "piece of action." Instead of paying a fixed salary, run ads offering people one of these options:
* Hourly rate for services rendered * Percentage of sales * Percentage of profits * Royalty on sales * Percentage of savings * Fixed payment for each unit produce
Anyone with a strong entrepreneurial instinct will be attracted by such an approach. It means there will be no limit on their income, they will be more independent, they can set their own hours -- and harder they work, more they earn. This is just type of person you should employ.
Assume The Other Person Has Already Said "Yes"
Ask questions which assume end result you seek. For example, speaking with your bank manager about setting up a merchant account, you might ask these questions:
1. "How long does it normally take for a credit card charge to be credited to my account?"
2. "What discount or percentage of credit card sales will bank charge us for your service?"
3. "How long would it take to get service in place?"
4. "What equipment do we need to buy to make it easier for your bank to process our orders?"
Can you see how end result -- having a merchant account so you can process credit card orders - is assumed by very words used in each question?
Magic Words Deliver Power
And this is especially true when you're speaking to yourself. As I said at beginning of this letter, I use affirmations every day -- standing up, looking to sky, throwing my hands in air, and shouting out a positive message I need to tell myself.
Yes, I feel ridiculous when I do this too. But that discomfort is just push I need to change my emotional state. The magic words in my affirmations give me energy and determination I need to produce my very best work. And I truly believe they'll help you achieve your goals too.
Ted Nicholas, widely recognized as one of the greatest direct- marketing wizards of all time, is best-known for having earned 24.5 million dollars on the sale of a single book that was primarily sold through direct mail. Ted's newest book, "Magic Words That Bring You Riches" reveals 17 magic words that can make you a fortune. http://www.roibot.com/tk_mw.cgi?mwarticle