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* You offer better bonuses than anyone else does.
* You serve a specific demographic i.e. age group, industry, or type of person.
Here's Exactly How to Create Your USP:
Write out in one to two paragraphs benefits, NOT features, of your product or service; what sets it apart from your competition; and what makes it appealing to your target market.
Edit out generalities and focus on crispest, clearest, most specific promise your product/service can offer to your target market.
Rework it until you have a simple, clearly defined USP that your customers can instantly identify with. You should try to express your USP in a way that people really think. For example, forget anything like, "The innovative leader in banking services, financial products and convenient technology".
People just don't think that way. So it doesn't stick in their minds. This is more like it: "South Africa's only international bank". Get idea? Keep it simple. Succinct. USP's work best when they are a sentence or two for most.
Lowestfare.com is an example of a company whose USP is clearly defined in their domain name. This company provides lowest air fares in air travel industry.
Does Your USP Pass This Checklist?
* Is it true?
* Is it easy to understand?
* Does it differentiate product in an attractive manner from competition?
* Is it expressed way people will express it in their own minds?
If you haven't answered YES to all four of above, go back and rework your USP until you can.
You should present your USP in every ad. And do so year after year. People remember with repetition.
Marc & Terry Goldman, Goldbar Enterprises. Since 1999, The Ultimate Marketers Resource has been the only system enabling you to manage EVERY aspect of your business from Autoresponder services, Mailing List management, Lead Generation, and Ad Tracking, to Viral Marketing and much, much more remotely from anywhere in the world, anytime, from any computer for a low monthly fee. Click here to learn more before your competitors do: http://success.goldbar.net