Discover Your Unique Selling Proposition

Written by Marc & Terry Goldman

Continued from page 1

* You offer better bonuses than anyone else does.

* You serve a specific demographic i.e. age group, industry, or type of person.

Here's Exactly How to Create Your USP:

Write out in one to two paragraphsrepparttar benefits, NOT features, of your product or service; what sets it apart from your competition; and what makes it appealing to your target market.

Edit outrepparttar 127274 generalities and focus onrepparttar 127275 crispest, clearest, most specific promise your product/service can offer to your target market.

Rework it until you have a simple, clearly defined USP that your customers can instantly identify with. You should try to express your USP in a way that people really think. For example, forget anything like, "The innovative leader in banking services, financial products and convenient technology".

People just don't think that way. So it doesn't stick in their minds. This is more like it: "South Africa's only international bank". Get repparttar 127276 idea? Keep it simple. Succinct. USP's work best when they are a sentence or two forrepparttar 127277 most. is an example of a company whose USP is clearly defined in their domain name. This company providesrepparttar 127278 lowest air fares inrepparttar 127279 air travel industry.

Does Your USP Pass This Checklist?

* Is it true?

* Is it easy to understand?

* Does it differentiaterepparttar 127280 product in an attractive manner fromrepparttar 127281 competition?

* Is it expressedrepparttar 127282 way people will express it in their own minds?

If you haven't answered YES to all four ofrepparttar 127283 above, go back and rework your USP until you can.

You should present your USP in every ad. And do so year after year. People remember with repetition.

Marc & Terry Goldman, Goldbar Enterprises. Since 1999, The Ultimate Marketers Resource has been the only system enabling you to manage EVERY aspect of your business from Autoresponder services, Mailing List management, Lead Generation, and Ad Tracking, to Viral Marketing and much, much more remotely from anywhere in the world, anytime, from any computer for a low monthly fee. Click here to learn more before your competitors do:

There Is A Sales Person Lurking Inside You

Written by Shahnaz Rauf

Continued from page 1

Well so this man- this celebrated professor has to travelrepparttar world and attend conferences, Presenting his research and papers- trying to convince investors to fund his research, trying to impress students to take up his research courses. Well friends- if that is not salesmanship in all its glory - what is it? This is a man who has no sales training and loves his research torepparttar 127273 utmost. But to succeed he has to get others interested in his work – and that’s what sales man ship is all about.

I can vividly recallrepparttar 127274 times I have been in my family physicians office. With all her medical certificates framed onrepparttar 127275 walls, one corner is dedicated to photos of allrepparttar 127276 babies she has helped deliver. She even has a section set aside for grand parents reactions and appreciation letters – here again she is very successfully drawing attention not only to herself but also to her work- this is another example of salesmanship in all its brilliance.

Yes, getting people sufficiently interested in yourself or your work- that isrepparttar 127277 arts and science of salesmanship. Well so how does this relate to you: Do you remember all those times you have cried as a baby trying to get your mom to feed you or change you... yes even as a wee little baby you were a perfect salesperson trying to get people interested in your wants and desires. - Or all those times at school when you were trying to impress your friends. - Or making presentations in your class assignments. - Or even preparing your resumes, applying for and bagging that perfect job. It all boils down to `selling yourself`. Yes in fact you can take any situations in your life and analyze them you will discover you were allrepparttar 127278 time trying to sell yourself.

So my friends...Remove all your fears ofrepparttar 127279 word `sales`. You are a born sales person. Let your natural instincts come forward and make you rich.

Shahnaz Rauf is The Editor of The Monster Twister– a Newsletter helping ordinary web owners achieve extraordinary heights without losing their shirts. To Subscribe Or visit her website at

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