During your sleep, your mind will analyze your writings and find a specific solution just for you. It will consider benefits of your product or service, your request, your strengths and your unique "spin" that only you can offer your customers.

The Reservoir of Prosperity will return great marketing strategies almost like magic. When idea pops in your head, write down everything - no matter how crazy it may be. Then put it into action without skipping a step or questioning idea. Remember, some of wildest ideas are most successful. Your new marketing method may come to you in a dream, day dream or just while driving. You never know. But be always be prepared with pen and paper. If you seek a more in-depth explanation, download Dream Solutions

Copyright 2003 Dave Czach.

Group Discounts and Offers. Discounts or other offers to a specific group can help exposure your business to new customers, resulting in a sales surge.

Pay-Per-Click Search Engines. Pay per click search engines are another way to become visible to new customers. Use them carefully, however. Do not bid more per click than profit you expect to make from that click.

Search Engines

High search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site.

Do not, however, become obsessed with search engine optimization to detriment of your other marketing strategies. Search engine marketing should be one part of a more comprehensive plan. Include other marketing strategies in your plan to reach additional customers.

I do not put a lot of time into search engine optimization - two or three hours a month at most. Instead, I focus on quality content, which in turn creates strong rankings for my site. This approach has gotten me results with Google - close to 1,000 visitors a week through their free search engine.

Help Creating an Effective Marketing Mix

More ideas for creating an effective marketing mix are in my planning guide. Go here to learn more: http://www.websitemarketingplan.com/bookinformation.htm

Bobette Kyle is author of the Marketing Plan Guide "How Much For Just the Spider? Strategic Web Site Marketing for Small Budget Businesses", named one of the top 15 books of 2002 by NonFictionReviews.com. Read more about the guide here: http://www.websitemarketingplan.com/book_information.htm