7. ... NEWER FORMS OF EZINE ADVERTISING EVOLVING
From being vehicles for classified ads and sponsorship messages, ezines will morph into more sophisticated marketing media. Advertorials, product placement ads (like those in Apple's ezine that get me drooling, and then ordering cool new accessories for my Mac that I hadn't ever thought about buying), and with move to Rich Text format, web-style multimedia ads will all take ezine advertising to a new plane. Whether or not it will be more productive, we'll have to wait and see.
8. ... MANY EZINES USING THIRD-PARTY CONTENT
Some already do. More will in 2002. Creating an ezine from scratch is hard work. Content creation and aggregation services will find a niche to set up and grow. The move to a paid-subscription model will help finance this process.
9. ... HIGHER QUALITY ACROSS ALL EZINES
Overall ezines will be more professionally created, contain useful content and be more valuable to readers. Only serious epublishers will devote time and money required to send out ezines - and they're willing to learn to do it right. Courses like my ebook, EZINE LAUNCH, and wonderful discussion lists on ezine publishing have done their bit to help.
And that's where my crystal ball mists up and gets too cloudy to peer further. But there are two more things that I would like to see happen in 2002. One is as an ezine publisher, other as a subscriber.
-- EZINE AD NETWORKS GROW AND EXPAND
Selling ad space on ezines is a bugbear for many ezine publishers. Ad networks exist for websites; they represent web advertising space across multiple sites and sell them to large advertisers. It is time someone helps do this for ezines, especially smaller ones that are not attractive to advertisers on their own. Ezine Ad Networks are needed badly - NOW !
-- CREATE YOUR OWN EZINE SERVICES
As a subscriber, I've often wished there was an ezine that would cover all my interest areas and include recent, relevant and essential content about each. Why don't large content portals allow readers to create their own ezine - choose type of content, frequency, interest areas and more? The portal would then deliver custom-made ezine on user's preferred schedule. I'd be willing to pay a fee for this service.
Ok, ok, I'm dreaming.
Dr.Mani Sivasubramanian is author of the bestselling ezine creating course, EZINE LAUNCH In just 14 days you can create a 'killer' ezine guaranteed to explode your profits. Get more surefire ezine creating secrets for FREE from Mani's EZINE LAUNCH MONTHLY newsletter at or email Also get a bonus 7-day e-biz primer