Although they use JavaScript coding, they don’t require opening of a new window. Pop-up blocking software are fooled into thinking they are part of same window, so they are unable to block them.

Hover Ad can be animated, moved around, made to appear once per session, shown after a delay, and more.

These ads don’t work with older versions of Internet Explorer. But since most netizens use browsers with IE 4.0 and above, that are capable of displaying this code, this sort of advertising is being used more often.

So, you may ask "Why should I switch from regular pop-ups to Hover Ad?"

The most compelling reason is that your pop-ups can be, and are being blocked! Hover Ads can't.

Anyone who uses Google and Alexa (ten million users) toolbars is most probably NOT seeing your popup right now.

The Netscape 7.0 Browser (almost 52 million users) has a built in popup blocker.

Earthlink (five million users) provides its users with a popup blocker.

AOL (35 million subscribers) has released version 8.0 with Popup Blocking capabilities.

At least 40 million internet users will never see your advertisement!

You could be losing out on a lot of new subscribers and potential revenue right now.

"So how do I add Hover Ads[TM] to my website?"

For do-it-yourself-er there are freely available JavaScript snippets that you can put to use on your site today without buying any fancy software. A sample of code can be obtained from CodeLifter.com. The drawback here is that you need in-depth knowledge of JavaScript coding.

Another approach is to use high end HTML editors like Dreamweaver, which have DHTML scripts included under "Layers" menu. But again, Dreamweaver is an expensive software.

If pop-ups are a big part of your online marketing strategy - and if you have noticed a recent drop in your subscriptions, sales and profits, you can be pretty sure that your visitors are not seeing your pop-ups anymore.

But now at least, you know you can do something about it - and soon.

But you can reduce this to only 117 kb if you made it a .mp3 file instead. Here's how to do it.

Open sound Recorder by going to Start/Programs/Accessories/Entertainment for (Windows 98)

Open sound Recorder by going to Start/Programs/Accessories/Multimedia for (Windows 95)

Press "Record button" to start recorder.

As you're speaking into microphone your sound recorder should have a voice pattern.

After you're done press "Stop button".

To hear your recording press "Play button".

Next Click "File/Save As from menu enter your file name and then click "Change button".

Another window opens up.

Here For "Format" click "Drop down button" and select "MPEG Layer-3".

For "Attributes" click "Drop down button" and select 16 kBits/s, 12,000 Hz Mono 2KB/s.

Click OK.

Click Save and you see conversion of file to a .mp3

All done !!

Now all you have to do is pass this mp3 as source to flash file and you have instant audio on your site.

About The Author Satyajeet Hattangadi is the Owner of Novasoft Inc. If you want to know more about how to add audio to your website, check out our free ebook that has lots of resources and tips on recording, software, free professional voice overs and also includes a set of free flash buttons that you can use to stream audio at no cost.