Remember, internet is a numbers game - make sure you know yours before proceeding.

When considering a co-registration service, there are a few critical questions you must ask:

*Does service provide only opt-in traffic? If it doesn't, move on. The more targeted lead, better.

*Can new leads be automatically subscribed/added to your opt-in list? Or will service give you a list of new subscribers that you'll need to input manually?

*If you're paying, try to avoid buying leads that have been shared too heavily with ezines that have a target market identical to yours.

*Only use those services that allow potential subscribers to read short descriptions of ezines being offered - again, this serves to sort, target and pre-qualify potential opt-in traffic. The closer their interests match your offered information, better.

*Avoid those services that collect email addresses based on promotions and/or contests. These leads are not as qualified, since subscribers often opt-in only to win a prize. Their interest may be short-term, while you are looking to build a long-term, lasting customer relationship.

So, as with every opportunity, do your homework first. There are a number of co-registration services to consider; you can start with ones listed below:

http://www.list-builder.com http://worldwidelists.com http://ezinecentral.com http://www.zmedia.com http://www.profitinfo.com http://www.myfree.com http://www.funezines.com http://www.internetfuel.com http://www.bay9.com

======================================== Paula Morrow is president of Ideal Marketing Corporation. She specializes in p.r., information marketing and creating cashflow systems. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 FREE ebooks! http://www.idealmarketingcorp.com/subscribe.html ========================================

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