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Resources:
All about auto responders: http://marketing-of- training.com/expert_advisors/ask_massimo/2002-03-23.htm
How to Write a High-Profit Auto responder Series http://javafaq.nu/article232.html
How to Use an Automatic Responder for Effective Prospect Follow-up http://www.isitebuild.com/automatic_responder.htm
3 -- Fill-in-the-Blank or Multiple Choice Form
You can design a "fill in blank" or "multiple choice" form in HTML or in text. HTML is easier to complete yet can take too long to down load if long or in some international browsers.
You can send form through an auto responder system before or after completing something. They make purchase you automatically send them form. The form makes submission easier for them to complete and will increase response rate.
There are software packages and vendors who will set up this form and track results for you.
Resources:
How to Write HTML forms: http://www.cs.tut.fi/~jkorpela/forms/ http://www.w3.org/TR/REC-html40/interact/forms.html#h-17.1
3. Web Survey Collecting
Use web surveys to gather their recommendations. There is software to help you create surveys and track results. Survey hosting can be an online based or PC-based product.
Web Survey Software
Perseus Software: Free trial offered, several versions available, price range $495-$995 http://www.perseusdevelopment.com/softwareprod/download.html
Survey-Said software http://www.surveysaid.com/survey-software-introduction.html
Hosted Software http://www.hostedsurvey.com/ Survey Pro http://apian.com/ $1195
Survey Vendors
SurveyMonkey.com http://www.surveymonkey.com. Basic is free, upgrade is $19.95. They offer a great comparison chart that I found very interesting.
Free White Papers, Articles, and ebooks on Survey How-tos.
How to conduct a web survey: http://www.websurveyor.com/create-an-online-survey.asp
Top-10 Web Survey Issues and How to Address Them http://www.digitalbiz.com/pages/library/research op_10.html
Set Your Web Survey Goals http://www.workz.com/cgi-bin/gt pl_page.html,template= 1&content=1326&nav1=1&
Perseus offers seven different white papers that will expand your knowledge on taking surveys. http://www.perseusdevelopment.com/surveytips/whitepapers.htm l
BONUS
Four areas that will increase quality of your testimonials:
1. Ask them what their goal was for using product/service 2. What positive emotions did they experience by using product/service? 3. Did they experience any reduction in fears and concerns after using product/service? What worries were removed from their lives? (Before and after picture) 4. How did _______ help other people in their lives?
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Catherine Franz is a marketing industry veteran, a Certified Business Coach, Certified Teleclass Leader and Trainer, speaker, author. Subscribe to her award winning marketing, writing or attraction ezines: http://www.abundancecenter.com