Of course there are web sites that met Showker’s scrutiny like Hallmark, Camobell Soups and Smuckers. These sites provided a good site for browsing and had a good visual offering for visitor.

Fred Showker’s main thesis in his review is importance of reader as an element in creation of web sites. The site must be tailor-made for reader for it to reap fullest benefits. The content must be of relevance to reader and not just provide a stiff approach to giving out information.

He further adds that a site may come up short on design aspect but it still should follow this basic concept, "The reader is most important element in equation." Style gives way to message, and content is STILL king.

Macromedia took into consideration flourishing wireless and handheld market. In fact, they are about to release a new 3G cell spectrum. Flash MX ships with templates for Nokia handsets and Pocket PC devices with other platforms that are soon to follow. The SDK comprises reference platforms for Windows CE, Windows 32 and even Linux. Flash support to electronic devices such as cell phones, PDAs, interactive TV systems, Internet appliances, game machines and in-room hotel entertainment system is also in stage of brainstorming.

Macromedia acknowledges ability of designers and developers to gain additional market opportunities in near future by delivering Flash content for Internet-enabled devices. The company’s vision to define user experience on platforms through lightweight content and flexible format that can adapt to smaller screens without sacrificing functionality is now very much accessible.