Directing Voiceovers: Don't Be. Do.Written by Peter Drew
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Next, let’s say your research into most effective copy approach leads you to a discovery: people don’t find stinky things humorous. Surprisingly, best choice is straight copy, delivered with an authoritative demeanor, written to convey sense of relief from stinkiness purchaser feels every time he or she opens a can of Stinkalicious. Now here’s where action verbs come into your direction to voice talent. Instead of saying to actor, ““When you get to line about relief from stinkiness…be happy that people will be relieved,” say, “When you get to that line, convince, Jane, listener, to really agree with you.” By using action verbs instead of adjectives, voice actor doesn’t have to think, "Now I'm supposed to be getting happy." Instead, talent can concentrate completely on actually convincing listener of happiness to be found with stink-free Stinkalicious. That’s motivation and that’s what talent needs to make a piece of copy come alive and be persuasive. In words of Steve Pak, “Action verbs lead to specific action through which actors discover and experience emotions -- resulting in compelling performances.” Not just in feature films, but voiceovers, too. ©Peter Drew
Peter Drew, a freelance voice-over talent and copywriter/producer with 28 years of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit http://www.peterdrewvo.com/
| | Nursing Jobs Website Wins Praise From Those Who Count – The Nurses and Employers Who Use It.Written by Neil Street
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The complimentary feedback from users of site – applicants and employers alike – is testament to how Hooper has successfully leveraged her deep knowledge of industry into a unique website and company. “First of its kind,” is type of phrase seen more than once, along with comments like “different from rest;” “original;” very helpful;” “thanks for this resource;” “user-friendly,” and “effective,” which all show up in voluminous feedback that NursingExecutives.com has received to date. By focusing on needs of both sides, and by creating a website and a service that seeks to comprehensively meet needs of both employees and recruiters, Hooper has achieved an unusual measure of success in troubled waters of healthcare employment. By focusing tightly on one problem, and offering a carefully-crafted solution, NursingExecutives.com has made an important contribution to field of healthcare employment, and one that may well provide a blueprint for others to follow. Cheryl A. Hooper, CPC, is president of NursingExecutives.com based in Farmington, CT. She can be reached at 1-800-230-0710, or via email Cheryl at NursingExecutives.com
Neil Street is co-founder of Small Business Online, an internet marketing and web design company, based in Norwalk, CT. Email Neil at Small Business Online or call him at 203.299.0889
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