Directing Voiceovers: Don't Be. Do.

Written by Peter Drew


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Next, let’s say your research intorepparttar most effective copy approach leads you to a discovery: people don’t find stinky things humorous. Surprisingly,repparttar 107012 best choice is straight copy, delivered with an authoritative demeanor, written to conveyrepparttar 107013 sense of relief from stinkinessrepparttar 107014 purchaser feels every time he or she opens a can of Stinkalicious.

Now here’s where action verbs come into your direction torepparttar 107015 voice talent. Instead of saying torepparttar 107016 actor, ““When you get torepparttar 107017 line about relief from stinkiness…be happy that people will be relieved,” say, “When you get to that line, convince, Jane,repparttar 107018 listener, to really agree with you.” By using action verbs instead of adjectives,repparttar 107019 voice actor doesn’t have to think, "Now I'm supposed to be getting happy." Instead,repparttar 107020 talent can concentrate completely on actually convincingrepparttar 107021 listener ofrepparttar 107022 happiness to be found with stink-free Stinkalicious. That’s motivation and that’s whatrepparttar 107023 talent needs to make a piece of copy come alive and be persuasive.

Inrepparttar 107024 words of Steve Pak, “Action verbs lead to specific action through which actors discover and experience emotions -- resulting in compelling performances.” Not just in feature films, but voiceovers, too.

©Peter Drew

Peter Drew, a freelance voice-over talent and copywriter/producer with 28 years of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit http://www.peterdrewvo.com/


Nursing Jobs Website Wins Praise From Those Who Count – The Nurses and Employers Who Use It.

Written by Neil Street


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The complimentary feedback from users ofrepparttar site – applicants and employers alike – is testament to how Hooper has successfully leveraged her deep knowledge ofrepparttar 107011 industry into a unique website and company. “First of its kind,” isrepparttar 107012 type of phrase seen more than once, along with comments like “different fromrepparttar 107013 rest;” “original;” very helpful;” “thanks for this resource;” “user-friendly,” and “effective,” which all show up inrepparttar 107014 voluminous feedback that NursingExecutives.com has received to date. By focusing onrepparttar 107015 needs of both sides, and by creating a website and a service that seeks to comprehensively meetrepparttar 107016 needs of both employees and recruiters, Hooper has achieved an unusual measure of success inrepparttar 107017 troubled waters of healthcare employment. By focusing tightly on one problem, and offering a carefully-crafted solution, NursingExecutives.com has made an important contribution torepparttar 107018 field of healthcare employment, and one that may well provide a blueprint for others to follow.

Cheryl A. Hooper, CPC, is president of NursingExecutives.com based in Farmington, CT. She can be reached at 1-800-230-0710, or via email Cheryl at NursingExecutives.com

Neil Street is co-founder of Small Business Online, an internet marketing and web design company, based in Norwalk, CT. Email Neil at Small Business Online or call him at 203.299.0889




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