Single URL Promotion

While you can still run individual ads for each program if you like, you can also run ads that cover a wider concept and lead people to your own site. This can also lead to respondents for an ad to one program looking into more than one while visiting.

Repeat Contact

This may be best benefit of all. Most generally, people will respond to your ad only one time. From there, how do you maintain contact or encourage them to come back for additional visits?

At an affiliate site, there is generally only one concept and one decision to be made -- join or leave.

At your own site, you can offer groups of programs to visit, an ezine, information or humor content on site, free ebooks, free products or promotional services, contests or giveaways, or any number of other items. In other words, your own site offers you format to encourage REPEAT visitors, especially if you get their contact information through an ezine subscription or product giveaway.

By retaining contact with your visitors, it makes your advertising more effective.

Potential For Multiple Purchases

With your own business, on your own site, you can build your own reputation. This definitely increases your opportunity for multiple purchases, especially with repeat contact.

Structure For Downline Support

The true power of geometric progression, and a key in making residual income, is accomplished by sponsoring a successful downline team.

With a definable business, created by having your own site, you can then offer better support for those who have joined your programs. The content you place on your site can be there not only to attract more visitors and keep them coming back, but to better educate and motivate your downline as well.

Also, it gives them a point of reference for staying in touch with you, and for keeping up with what you are doing.

All in all, having your own site provides more tools and opportunities for your business. I guarantee ALL of BIG money makers on Internet have their own web site.

In a competitive market, it just doesn't make sense to follow crowd or stay with 'typical' marketing plan for affiliate programs if you want to make more than just an occasional sale. If you are seeking true wealth through residual income, you need your own name and your own business.

You need to personalize, and create your own UNIQUE WORTH.

A word of warning--try not to veer completely away from what has worked for you before. If you have always sold software, don't bring in a new line of office furniture as your new product for affiliates. An exciting new software application will work better and will not dilute brand identity your business has enjoyed.

Got a major product you don't want to ignore? Good! It's almost always easier to get affiliates and customers excited about an improvement to an old favorite than it is to make a favorite out of a completely new product.

Keep a file of customer complaints and ideas about your product. Over time you can use these as ideas starters for ways to build improvements that customers and affiliates will appreciate and value.

When interest in your product or service starts to diminish, pull our your file and make requested improvements. Add in enough improvements and you have a new issue, a next generation, or a fresh edition you can sell as a replacement or upgrade to your long list of previous customers.

Affiliate programs are still number one way to market on Web. It pays to keep your program exiting and top-of-mind. For many companies, it is unlikely that a better way to boost profits will come along any time soon.