Direct Marketing: Overlooked, Underappreciated and Unstoppable

Written by Brian Rice

Continued from page 1

The direct marketing industry employsrepparttar top minds of our world to analyze and build databases and marketing campaigns to address onlyrepparttar 136004 concerns and needs of a selected audience, which history has proven to be accurate 70% ofrepparttar 136005 time. Typically, budgets are based more on analyzingrepparttar 136006 product, service and/orrepparttar 136007 consumer rather than playing an ROI guessing game.

Brief Case Study of a Client

Here is a case study of a client that used direct marketing to increase their bottom line:

Allied Home Mortgage Capital Corporation (AHMCC),repparttar 136008 largest U.S. privately held mortgage banker/mortgage broker initiated a more sophisticated form of direct mail marketing in 2003, which includedrepparttar 136009 use of opt-in email files and multi-level marketing to reach new customers. The results were that AHMCC increased their revenues by 100% and increased their closing ratio by 15% by using email alone. Customer loyalty went up and referrals hitrepparttar 136010 roof. AHMCC now has 700 offices in 49 states, Guam andrepparttar 136011 Virgin Islands!

Asrepparttar 136012 marketplace continues to evolve and change duerepparttar 136013 economic landscape andrepparttar 136014 need to offset expensive ad campaigns, direct marketing continues to play a major role forrepparttar 136015 success of any sized business. Regardless ofrepparttar 136016 negative connotations thatrepparttar 136017 public has on direct marketing,repparttar 136018 truth ofrepparttar 136019 matter is that corporations are vehicles that satisfyrepparttar 136020 needs of people and marketing isrepparttar 136021 channel that helps facilitate this process.

Ultimately, in order to be successful, companies must learn to maintainrepparttar 136022 loyalty of their customers and get in front of new ones by practicing 1 simple rule: Providing good product and service torepparttar 136023 right people, atrepparttar 136024 right time, inrepparttar 136025 right place and inrepparttar 136026 right way.

Brian Rice is the Founder & President of Red Clay Media, a full-service marketing data provider, direct mail and data services company. Visit or email Brian directly at brian

The Joy of The Perfect Home Business Mail-Order

Written by Barry Lycka

Continued from page 1

4. Control of your own destiny. As a mail order entrepreneur, you can decide how much or how little effort you want to put into it.

In traditional business, a change of career means a major change to your entire life, whether you like it or not.

A mail-order business will often begin as a part-time career you do in addition to your "normal" job. Then, as you progress, you can decide to expand your mail-order business until it becomes your only career. The point is: YOU makerepparttar choice as to how fast this happens.

5. Tax considerations. With a mail order business, you can take advantage of many tax breaks. For instance, you can get a tax deduction on your house for space used exclusively for business. You can also usually deduct for computer equipment, extra phone lines, and other equipment you use to run your business.

An, as I mentioned early, you can userepparttar 108227 technique of income Splitting to keep income out ofrepparttar 108228 hands ofrepparttar 108229 taxman!

Whether you are looking for something to simply supplement your income or looking for a complete career change, mail-order businesses have a lot to offer.

As with any other business decision, it is important to look beyond justrepparttar 108230 monetary benefits to seerepparttar 108231 other advantages that are present. As you can see,repparttar 108232 mail-order business provides plenty of these advantages, as well asrepparttar 108233 money-making ones, making it one ofrepparttar 108234 best businesses to be in.

Barry Lycka is co-president of CJSM Pubiblishing Ltd. a business dedicated to constantly helping his customers begin their own businesses at home. If this opportunity to make more money in a more pleasant atmosphere appeals to you, please visit his web site at or write

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