Okay, Time to Track Results.

Hopefully you have more than one way that you try to recruit new customers. So how do you know which ones are working and which aren’t? Set up a system to track results.

Let’s take for example a situation in which you decide to start a Postcard Marketing Campaign for your business. The first week you send out 3000 postcards. When they start hitting homes you get 30 calls. Did all of these leads come from postcards? Probably not. Because week before you got 8 calls and hadn’t sent out any postcards yet. So how can you tell who actually got a postcard?

The Answer: All you have to do is ask them. "So how did you hear about our company?" The hard part is making sure that any employee in your company who answers phone and may talk to a new prospect remembers to ask question every time. The fewer prospects who answer this question, less accurate your information will be when making future marketing decisions.

Now let’s assume that you have been sending out postcards for a while and you have a good number of calls coming in. If you ask question "So how did you hear about our company?" they may respond, "I got your postcard in mail." But, by now you have mailed postcards to 4 different lists, 3 times each. How do you tell which list and which mailing this customer was from?

The Answer: Put a marketing code on postcards that will tell you which specific postcard they received and when it was mailed.

Give each list a name and work date into your marketing code as well. And only thing your representatives have to ask is "Would you mind reading me marketing code above your address?" This code should give you all info that you need to know and help you keep your Marketing Results Tracking as accurate as possible.

Try not to operate off of assumptions about “how to market” if you haven’t educated yourself. And make sure you collect all data and make your future marketing decisions based on facts.

The purpose of your postcard's message is to generate a sufficient level of interest in mind of your prospect to get him/her to contact you to ask you about your offer.

You are generating interest, not collecting their money (not yet anyway). That is what 2 step marketing process is about. Generating interested prospects and customers who contact you for more information. Your message needs 3 parts to be most effective:

1.A clear statement of biggest benefit of your product or service (in long distance example, it was cost savings).

2.A good reason for them to contact you NOW. 3.A simple, easy way for them to respond (an 800 number for example). Your message should be short and to point. Short messages on postcards produce more leads than long ones.

For example:

Call 800-555-1212 for Your Copy of Our Free Report:

What 99% of Business Owners Don't Know and Will Never Find Out About Using Postcards to Explode Their Profits

Offer ends 5-5-01 (Print a date 3 weeks from your mailing date to create some urgency).

Lots of people will respond to find out what they might not know. Don't forget, they responded, which is proof they have at least some interest in information you have created a curiosity about.

This method works and is sure to produce a large number of inquiries if sent to your proper market.

This 2 Step Marketing Process Works.

Use tips you have read here to create your next postcard's message and see what happens. You will generate a bunch of leads from people who are truly interested in your products and services.