Okay, Time to Track Results.

Hopefully you have more than one way that you try to recruit new customers. So how do you know which ones are working and which aren’t? Set up a system to track results.

Let’s take for example a situation in which you decide to start a Postcard Marketing Campaign for your business. The first week you send out 3000 postcards. When they start hitting homes you get 30 calls. Did all of these leads come from postcards? Probably not. Because week before you got 8 calls and hadn’t sent out any postcards yet. So how can you tell who actually got a postcard?

The Answer: All you have to do is ask them. "So how did you hear about our company?" The hard part is making sure that any employee in your company who answers phone and may talk to a new prospect remembers to ask question every time. The fewer prospects who answer this question, less accurate your information will be when making future marketing decisions.

Now let’s assume that you have been sending out postcards for a while and you have a good number of calls coming in. If you ask question "So how did you hear about our company?" they may respond, "I got your postcard in mail." But, by now you have mailed postcards to 4 different lists, 3 times each. How do you tell which list and which mailing this customer was from?

The Answer: Put a marketing code on postcards that will tell you which specific postcard they received and when it was mailed.

Give each list a name and work date into your marketing code as well. And only thing your representatives have to ask is "Would you mind reading me marketing code above your address?" This code should give you all info that you need to know and help you keep your Marketing Results Tracking as accurate as possible.

Try not to operate off of assumptions about “how to market” if you haven’t educated yourself. And make sure you collect all data and make your future marketing decisions based on facts.

Furthermore, regarding design, you can either do this on your own or choose from among various designs and templates that your printing company offers to personalize your brochure. In terms of paper, there are actually different types of brochure paper to choose from for production of your brochures. Every paper type varies in price, quality, texture, thickness and appearance. Generally, a glossy type of paper is best choice for brochure printing.

After selecting paper type that you’ll use for your brochure, your next consideration is size of brochure prior to your paper. Most printing companies use three most common brochure sizes namely: 8.5x11, 8.5x14, or 11x7. You can also decide to customize a smaller or larger brochure size for any business or company.

Indeed, a brochure is an effective marketing tool for businesses and companies. Also a good thing about it is its being handy all time. That is reason why most businesses utilize brochures in their marketing campaigns.