Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

Written by Alan Sharpe


Continued from page 1

  • Remember thatrepparttar goal of a dimensional mailer is not to close a sale but to generate a lead, so keep your message focussed on achieving that goal and nothing else
  • ADVANTAGES OF DIMENSIONAL MAIL

    • Gets noticed amidst allrepparttar 150687 other mail your prospect receives
    • Almost guaranteed to get opened
    • Likely to get opened first
    • Great at stimulating buzz at a company
    • Likely to make it pastrepparttar 150688 executive gatekeeper

    DISADVANTAGES OF DIMENSIONAL MAIL

    • More costly to design, print and mail than other direct mail formats
    • Might be mistaken atrepparttar 150689 target company fora bomb or a prank
    • Expensive to produce if you need a custom-made box
    • Box can get damaged along with your brand reputation if delivered by mail
    • May be perceived as a bribe for a sales appointment ifrepparttar 150690 item inrepparttar 150691 box is particularly valuable

    EXAMPLE OF A SUCCESSFUL DIMENSIONAL MAILER
    Continental Resources generated a 30% response rate by mailing a remote-control dinosaur to technology executives (withoutrepparttar 150692 remote control). Prospects gotrepparttar 150693 remote control and batteries when they booked an appointment with a Continental sales rep. To seerepparttar 150694 mailer, click here.

    © 2005 Sharpe Copy Inc. You may reprint this article online and in print providedrepparttar 150695 links remain live andrepparttar 150696 content remains unaltered (includingrepparttar 150697 "Aboutrepparttar 150698 author" message).

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    ABOUT THE AUTHOR

    Alan Sharpe is a business-to-business direct mail copywriter who helps businesses attract new clients using direct mail marketing. Learn more about his services and sign up for free weekly tips like this at www.sharpecopy.com.




    Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

    Written by Alan Sharpe


    Continued from page 1

    You managerepparttar program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership,repparttar 150629 start-up cost of buyingrepparttar 150630 system and operating it for one year is less than $2 per car sold that year.

    Thatís whatrepparttar 150631 card does. Hereís what it does for you.

    Please readrepparttar 150632 brochure Iíve enclosed forrepparttar 150633 compelling specifics. You userepparttar 150634 Sharpe AutoCards card to:

    1. Close more sales by beating competitorsí discounts

    2. Boost your service department revenue and repeat business

    3. Multiply your accessories department revenue

    4. Retain customers for years afterrepparttar 150635 sale

    5. Attract potential customers and increase traffic in your showroom

    6. Increase referral business

    7. Increase revenue onrepparttar 150636 back end

    8. Promote brand awareness of your dealership

    The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you donít have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.

    Use your card today to receive free coffee and donuts for four.

    The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of howrepparttar 150637 card works by inviting me to your showroom for a complimentary consultation aboutrepparttar 150638 Sharpe AutoCards system. Hand me your gift card, Iíll swipe it, process your transaction, and hand over your free coffee and donuts. Likerepparttar 150639 gift cards youíll use one day, this one can only be redeemed atrepparttar 150640 place of business onrepparttar 150641 card, which is to say, Tri-City Chev-Olds.

    When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and letís set up an appointment.

    Yours sincerely,

    [signature in blue ink]

    Brad K Phillips, Director, Sales

    Sharpe AutoCards

    © 2005 Sharpe Copy Inc. You may reprint this article online and in print providedrepparttar 150642 links remain live andrepparttar 150643 content remains unaltered (includingrepparttar 150644 "Aboutrepparttar 150645 author" message).

    ----

    ABOUT THE AUTHOR

    Alan Sharpe is a business-to-business direct mail copywriter who helps businesses attract new clients using direct mail marketing. Learn more about his services and sign up for free weekly tips like this at www.sharpecopy.com.


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