Direct Mail Marketing Done Correctly, Cannot Fail

Written by Joy Gendusa

Continued from page 1

2. Reach them (direct mail does this).

3. Attract their attention and get your message across (post cards do this perfectly—you don’t have to open them!).

4. Get them to contact you. (Your mailing piece, letter or, preferably, post card, will do that if it’s well designed and written.)

5. The rest is up to your ability to sell.

To get your existing customers to come back for more all you need to do is:

1. Keep accurate records of your customers (anyone who has ever bought anything from you) in a database and keep it current.

2. Send them frequent mailings. Postcards are excellent. You can send out a newsletter. You can send out personalized letters. But keep contacting them. Tell them about new products or services. Get them to respond.

3. Obviously you have to deliver excellent service or a great product. You will get results with these marketing techniques even if you don’t deliver good service or a great product, but it won’t last long and you won’t be able to maintain it.

4. Remember,repparttar size of your customer base andrepparttar 147444 number of mailings to it determines how much income you make. Fact. So, do it correctly and you cannot fail.

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. Visit

How to work with your graphic designer

Written by Marsha Maung

Continued from page 1

Next, get it all down on paper. Even if you have no intention of passing that piece of document torepparttar graphic designer, at least, you have a clearer vision on what you want. THEN speak to your graphic designer to explore ideas and possible changes to your original idea.

Oncerepparttar 147443 graphic design process has begun, pick and chooserepparttar 147444 people you consult with with care. Too many cooks DO spoilrepparttar 147445 broth! Only people who can and SHOULD make or help makerepparttar 147446 decision should be consulted at this very point in time.

However, as any client will tell you,repparttar 147447 graphic designer has a huge and major role in ensuring that they understandrepparttar 147448 client’s instructions, takesrepparttar 147449 initiative to research and explore other ideas. Whenrepparttar 147450 client tellsrepparttar 147451 graphic designer what he/she wants from their new marketing stuff, it’s not set in stone. The graphic designer SHOULD present his/her own ideas as an alternative. If not, what’srepparttar 147452 use ofrepparttar 147453 graphic designer? Why not just get a clerical orrepparttar 147454 secretary to just learn how to userepparttar 147455 appropriate programs/softwares and come up with something thatrepparttar 147456 client wants?

Being a graphic designer is a pain inrepparttar 147457 butt….and working with a graphic designer is also a stab inrepparttar 147458 rear end but atrepparttar 147459 end ofrepparttar 147460 day…when you see that your effort and all those frustrations results in a smashing success, you can sit back and admire your (and your client’s handiwork) over a cup of cappuccino.

© Marsha Maung 2005 REPRINT RIGHTS. Print, publish, reprint this article freely in any form of print, press or Internet publications without removingrepparttar 147461 bio and byline ofrepparttar 147462 author atrepparttar 147463 end of this article.

Marsha Maung is a freelance graphic designer and copy writer who works from home. She designs apparel and premium items at and and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at

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