Direct Mail Advertising; Email Is Not Like Postal Mail.

Written by Bobette Kyle

Continued from page 1

Different individuals define spam differently. Some consider all forms of UCE or unsolicited commercial postings spam. This means that if you send advertisements without prior permission fromrepparttar individuals you will get complaints. In all likelihood you will be reported as a spammer. Because service providers generally have user agreements that are stricter than current U.S. state and federal laws, you are likely to be reprimanded, have your site shut down, and/or be put on a blacklist if you send out UCE.

* Spam/UCE Law

As of this writing there are no U.S. federal laws governing UCE. Some states, however, have laws that regulate UCE. These states are California, Colorado, Connecticut, Delaware, Idaho, Illinois, Iowa, Louisiana, Maryland, Missouri, North Carolina, Nevada, Ohio, Oklahoma, Pennsylvania, Rhode Island, Tennessee, Utah, Virginia, Washington, and West Virginia. Depending onrepparttar 109616 state, allowable claims range from $10 per message up to unlimited damages. Most state laws allow opt-out procedures. In other words, companies can *legally* add a recipient's email to a list without his/her knowledge as long as a means of removal is provided. For details by state, go to

International laws are stricter. Seven countries - Austria, Denmark, Finland, Germany, Greece, Italy, and Norway - have opt- in laws. In order to legally send UCE, you must first haverepparttar 109617 recipient's permission. Other countries have opt- out directives or pending legislation. EuroCAUCE provide details at

Worldwide, there is much discussion about UCE and laws are changing quickly. There are several sites you can monitor for details about UCE. These includerepparttar 109618 SpamCon Foundation (,repparttar 109619 Coalition Against Unsolicited Commercial Email (CAUCE,, andrepparttar 109620 spam section of The Open Directory Project (

* More Email Marketing Resources

SpamCon Help for Email Marketers:

SpamCon Links to Blacklists: Links to Email Advertising Resources

Wilson Internet Links to Email Advertising Articles Gen

Bobette Kyle is author of "How Much For Just the Spider? Strategic Web Site Marketing." She used techniques detailed in the book to bring her own site,, from a ranking of 17 million to 59 thousand+ in less than four months.

Copyright 2002 Bobette Kyle. All rights reserved.

"Email Crush!"

Written by A. T. Rendon

Continued from page 1

As far as I am concerned, if my subscriber does not receive my email because their mail box is full, it is their loss - not mine.

My advertisers do not lose out either as I take these undeliverable emails into account when posting my subscriber numbers, officially listed as 6384 this week.

Imagine how much less email would be floating around if they would simply NOT tell me it was not delivered.

Perhapsrepparttar biggest such offender is Exim,

"Exim is a message transfer agent (MTA) developed atrepparttar 109615 University of Cambridge for use on Unix systems connected torepparttar 109616 Internet.

It is freely available underrepparttar 109617 terms ofrepparttar 109618 GNU General Public License. Its facilities are extensive and in particular it has some defenses against mail bombs and unsolicited junk mail inrepparttar 109619 form of options for refusing messages from particular hosts, networks, or senders."

It is unfortunate that we as email recipients can not refuse email from them!

This organization is otherwise providing an invaluable service online and at no charge to those that use their software.

Yetrepparttar 109620 feature of reply to senders when recipients do not receiverepparttar 109621 email is clogging and choking offrepparttar 109622 free flow ofrepparttar 109623 Internet email system.

And this is notrepparttar 109624 only problem generated by and from repparttar 109625 established, legal sources of email delivery.


The Love Virus that circledrepparttar 109626 globe in 2000 caused over a billion dollars in damage to businesses and individuals.

Daily, I receive scores of infected emails that I simply delete.

So why is this problem allowed to continue?

Why are viruses not deleted by those computers set up to forward email aroundrepparttar 109627 world and that form key parts of what we know asrepparttar 109628 Internet?

All of this excessive email flow and virus email is causing us "Email Crush!"

It is time to express our opinions to people that can help us do something about these two major problems.

For FREE information on how and to whom you can voice your opinion, send a blank email to our auto-responder at:

We can make a difference!

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" Visit us at:

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