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Okay, Time to Track Results.
Hopefully you have more than one way that you try to recruit new customers. So how do you know which ones are working and which arenít? Set up a system to track results.
Letís take for example a situation in which you decide to start a Postcard Marketing Campaign for your business. The first week you send out 3000 postcards. When they start hitting homes you get 30 calls. Did all of these leads come from postcards? Probably not. Because week before you got 8 calls and hadnít sent out any postcards yet. So how can you tell who actually got a postcard?
The Answer: All you have to do is ask them. "So how did you hear about our company?" The hard part is making sure that any employee in your company who answers phone and may talk to a new prospect remembers to ask question every time. The fewer prospects who answer this question, less accurate your information will be when making future marketing decisions.
Now letís assume that you have been sending out postcards for a while and you have a good number of calls coming in. If you ask question "So how did you hear about our company?" they may respond, "I got your postcard in mail." But, by now you have mailed postcards to 4 different lists, 3 times each. How do you tell which list and which mailing this customer was from?
The Answer: Put a marketing code on postcards that will tell you which specific postcard they received and when it was mailed.
Give each list a name and work date into your marketing code as well. And only thing your representatives have to ask is "Would you mind reading me marketing code above your address?" This code should give you all info that you need to know and help you keep your Marketing Results Tracking as accurate as possible.
Try not to operate off of assumptions about ďhow to marketĒ if you havenít educated yourself. And make sure you collect all data and make your future marketing decisions based on facts.
Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now sheís sharing her marketing secrets with others. Visit http://www.postcardmania.com