Direct Mail Ė Donít Assume, Just Test And Track

Written by Joy Gendusa

Continued from page 1

Okay, Time to Track Results.

Hopefully you have more than one way that you try to recruit new customers. So how do you know which ones are working and which arenít? Set up a system to trackrepparttar results.

Letís take for example a situation in which you decide to start a Postcard Marketing Campaign for your business. The first week you send out 3000 postcards. When they start hitting homes you get 30 calls. Did all of these leads come fromrepparttar 147488 postcards? Probably not. Becauserepparttar 147489 week before you got 8 calls and hadnít sent out any postcards yet. So how can you tell who actually got a postcard?

The Answer: All you have to do is ask them. "So how did you hear about our company?" The hard part is making sure that any employee in your company who answersrepparttar 147490 phone and may talk to a new prospect remembers to askrepparttar 147491 question every time. The fewer prospects who answer this question,repparttar 147492 less accurate your information will be when making future marketing decisions.

Now letís assume that you have been sending out postcards for a while and you have a good number of calls coming in. If you askrepparttar 147493 question "So how did you hear about our company?" they may respond, "I got your postcard inrepparttar 147494 mail." But, by now you have mailed postcards to 4 different lists, 3 times each. How do you tell which list and which mailing this customer was from?

The Answer: Put a marketing code onrepparttar 147495 postcards that will tell you which specific postcard they received and when it was mailed.

Give each list a name and workrepparttar 147496 date into your marketing code as well. Andrepparttar 147497 only thing your representatives have to ask is "Would you mind reading merepparttar 147498 marketing code above your address?" This code should give you allrepparttar 147499 info that you need to know and help you keep your Marketing Results Tracking as accurate as possible.

Try not to operate off of assumptions about ďhow to marketĒ if you havenít educated yourself. And make sure you collect allrepparttar 147500 data and make your future marketing decisions based onrepparttar 147501 facts.

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now sheís sharing her marketing secrets with others. Visit

Brochure Printing Ideas

Written by Mart Gil Abareta

Continued from page 1

Furthermore, regardingrepparttar design, you can either do this on your own or choose from amongrepparttar 147447 various designs and templates that your printing company offers to personalize your brochure. In terms ofrepparttar 147448 paper, there are actually different types of brochure paper to choose from forrepparttar 147449 production of your brochures. Every paper type varies in price, quality, texture, thickness and appearance. Generally, a glossy type of paper isrepparttar 147450 best choice for brochure printing.

After selectingrepparttar 147451 paper type that youíll use for your brochure, your next consideration isrepparttar 147452 size ofrepparttar 147453 brochure prior to your paper. Most printing companies userepparttar 147454 three most common brochure sizes namely: 8.5x11, 8.5x14, or 11x7. You can also decide to customize a smaller or larger brochure size for any business or company.

Indeed, a brochure is an effective marketing tool for businesses and companies. Also a good thing about it is its being handy allrepparttar 147455 time. That isrepparttar 147456 reason why most businesses utilize brochures in their marketing campaigns.

This article was created for the sole purpose of propagating information that may be related to 4 Color Brochures Printing and other industries to which it may be of interest.

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