Direct Mail

Written by Christopher

Continued from page 1

(A word of warning though) You have to enter this knowing that most of your mailings will go unread, but at least it’s cheaper than other advertising methods.

Large companies like Capital One, know their mailings DO work – they’ve spent a fortune fine tuning and testing these campaigns. But just to warn you – direct mail can fail, and they arerepparttar ones, usually, small to medium businesses send out, because they don’t understand what they are really doing.

If it’s done right, it will make your profits increase dramatically, and when it’s done badly – it can eat into a budget, so be very careful!

There are 2 types of mailings:

Potential Customers

Existing Customers

If you don’t do much mailing – start doing some now. It’s easy to not email out of fear of upsetting clients, scared of bombarding them with too many mails, thus losing a sale.

That’s crazy and it’s to nobodys advantage.

Actually, most sales emails are helpful and quite genuine. I was once told “You’ve got to be mad to not listen to a salesman – they might have something you need!” So next time you receive a mail or telesales call, consider that it could well be in your favour.

And there really is nothing wrong with sending out 2 mails each week.. So don’t worry.

I have noticed that many clients are sitting with 1000’s of email addresses – yet they aren’t contacting these clients. That’s like throwing money downrepparttar 108218 drain. They could say NO, then again they could say YES to your product. Imagine if a further 10 bought your services next week – how do you feel about not emailing those customers now?

Try it today….. Think of something you can offer these customers, you must have something you can offer! Even something for free. Send them a letter and measurerepparttar 108219 response. If it works, mail them and measurerepparttar 108220 results. If it keeps on working, keep on doing it!

The best email is a personal communication with a customer you know. It may read as follows:


I wanted to follow up after your purchase of (your product) on (date) to see how it's working out for you and to thank you for your continuing business. If you have any questions or concerns, please let me know by return email, or feel free to call my private phone number.

Many Thanks


Mr X

Your customer is going to open, read and appreciate an email like this. They may even respond to it, and even if they don't, it doesn't look like spam or bug anyone. And they probably will appreciate that.


Give it a go – you’ll be surprised.

Christopher is a Sales Promotion Expert and owner of an ad company

How to benefit by carrying out a responsible email marketing campaign

Written by Thomas wall

Continued from page 1

Nine pointers to follow while getting email lists using opt-in method

1.) Never provide pre-checked opt-in boxes 2.) Never make your customers checkrepparttar boxes by fake means 3.) Makerepparttar 108217 opt-in process as easy as possible 4.) Never ask for too many personal details 5.) Tell your customers what they will get in case they opt-in 6.) Provide incentives if required 7.) Provide a ‘mail to others’ or ‘tell your friends’ button 8.) Provide a privacy policy and stick to it 9.) Give information about un-subscription requests

What is single opt-in and double opt-in?

Single opt-in emails are those that do not require a re-confirmation. For instance, a customer clicks on a check box and he is automatically added torepparttar 108218 subscription list. A double opt-in email onrepparttar 108219 other hand requiresrepparttar 108220 recipient to reconfirm that he actually wants to receiverepparttar 108221 mails. Only after reconfirmation isrepparttar 108222 recipient added torepparttar 108223 subscription lists. For instance, afterrepparttar 108224 recipient clicks on a check box, he receives a reconfirmation mail. Only if he repliesrepparttar 108225 mail or clicks a link inrepparttar 108226 mail will he be added torepparttar 108227 subscription lists. The best way to carry out your responsible email campaign is to go for a double opt-in method.

Benefits of responsible email marketing

Responsible e-mail marketing has lots of benefits as compared to bulk email marketing. Few benefits are listed below

1.) As responsible email requires you to take prior permission before sending emails,repparttar 108228 chances of your mail getting termed as spam becomes negligible 2.) Responsible emails will help you create long term relationships with your clients 3.) Your can portray a professional and ethical corporate image 4.) Asrepparttar 108229 email is personalized and highly targetedrepparttar 108230 probability ofrepparttar 108231 recipient actually opening and readingrepparttar 108232 mail becomes very high 5.) Response rates will generally be higher 6.) You can generate customer trust that would help in building long term relationships

Although responsible email marketing may seem a difficult process it can benefit you in many more ways than as mentioned above. Carrying out email marketing in this manner will also make sure that you abide byrepparttar 108233 Can-Spam guidelines passed byrepparttar 108234 Federal government. There are many good sites that offer in-depth information on this subject. For instance offers information on all aspects of responsible email marketing. To get information aboutrepparttar 108235 Can-Spam Act you can visit

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