Immigrant workers in USA

• Requirements: language content from relevant region, good news coverage.
• Recommendation: DirecTV

Young working families

• Requirements: strong sports content, easy shift of residence, good HDTV, and easy shift of residence.
• Recommendation: DirecTV for strong sport and Dish Network for easy mobility

While both networks offer you a number of accessories, variety available with Dish Network is larger. The key accessories are:

• IR to UHF converter for remote - That means that even if you have hooked up four TVs as both networks do free, you could only operate receiver with remote if you were in same room as receiver. The IR to UHF converter makes your remote radio controlled. This means that you can now operate it from any room in house. Installation is simple; just plug it into mains!
• Wireless Phone Jack - Sometimes, you may not have a phone jack near receiver. However, your receiver needs to communicate with network for a pay per view TV experience. Just plug wireless phone jack to a phone jack and an electrical outlet. The phone signals now travel on electrical line to receiver.

Purchase of Equipment

Dish Network insists that you use equipment supplied by them. Sounds autocratic but is OK by me since what you get is perfectly tuned equipment that works well together. DirecTV allows you to mix and match equipment of your choice. The key issue here is that you are responsible for compatibility issues.

Final Recommendation

As I read paragraphs above, my choices become clear. For most general classes of viewers, Dish Network is a better choice - marginally in terms of cost, it also offers better HD TV choices and more accessories. If your main interests lie in sports or you are interested in foreign language programming - look at DirecTV. It offers more choices in these categories. You must be a more educated viewer by now and decision you have to take must be clearer. Here is wishing you hours of satisfying viewing.

Al Falaq Arsendatama - (c) 2005

Some publishers of free electronic newsletters ask subscribers to pass on copies to friends and colleagues. It's a way for publishers to reach potential subscribers, with an implied or explicit endorsement.

Speed of distribution: Some messages can't be sent out in mass, they need to be delivered individually and personally, but still need to go out quickly. The two-step process can do that.

For example, some associations use phoning trees. Simply sending written notices of meetings may not be enough to get a good turnout. So, one person phones three other members, and those members each phone three other members and so on. If everyone cooperates, phone trees are very effective (in my experience, though, 'if' is key word here).

Unofficial status: Sometimes, organizations use what politicians call trial balloons, which is to say, they want reaction to an initiative before officially announcing it.

For example, a politician might test feasibility of an idea by leaking it to media. If a news story refers to 'unnamed sources,' you may be seeing two-step strategy at work. It allows politician to get a reading on public's mood without making a commitment.

In summary, two-step process refers to idea of using third parties to pass on important messages. Conscious, creative use of process can extend your reach and give your message more impact. That makes it a useful addition to your communication toolbox.