Ebooks are interactive. This is one of most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through endless process of submitting your manuscript over and over again, and then once you land an agent, having agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with right business savvy, your audience will come to you.

Finally, you have creative control over your ebook. You don't have to compromise with an editor or publishing trends of time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of design and text.

Use your ebook to discover what specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend value of single ebook by breaking book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of articles and using them to promote yourproduct. You can include a catalog in your ebook to promote all products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list. Using ebooks in this manner helps to cut cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!