Digital Geek Tips on Search Engine Marketing

Written by Lee Traupel

Continued from page 1

6)Contrary to endless marketing hype there are no quick solutions in this form of interactive marketing – it will take at least 1-2 months before you see any immediate results. And, for significant results; i.e. page 1-3 listings via top tier engines add another 2-3 months on top of this on average.

7)Nobody can guarantee absolute results in this market, if they do, then ask them for a bottle of snake oil! The only thing we can guarantee our clients are detailed reports of what we are doing and some references to other successful campaigns – it's a leap of faith, like most marketing expenditures.

8)Web site content development impacts good SE rankings. You need to develop content which is relevant to keywords. We use linguistic analysis software for our clients and then build a standalone "stealth web site" which has content expressly designed for SE spiders (bots). But, this level of sophistication and proprietary process is expensive and time-consuming, but very effective.

9)Rememberrepparttar Armand Hammer quote about Russia? "An enigma wrapped inside a box buried deep inrepparttar 128405 ocean." This is apropos torepparttar 128406 Search Engine world, asrepparttar 128407 top tier SE's all change their submission rules and algorithms on a regular basis. So, hire a SE firm that understandsrepparttar 128408 market – it can be very frustrating doing it on your own and in many cases unproductive!

Lee Traupel has 20 plus years of marketing experience He is the co- founder of a Northern California and Brussels Belgium based, privately held, Marketing Services and Software Company, Intelective Communications, Inc. Intelective focuses exclusively on providing services to small to medium sized companies that need strategic and tactical marketing services. He can be reached at

Ask Jeeves 'How Do I Get a Top Listing in your Directory' and He’ll Now Reply 'With Cold Hard Cash'

Written by Merle

Continued from page 1

After setting up your account, you are given a user name and a password so you can log in and add or delete listings at will and change your bid amounts. You’ll also be notified by email if someone overbids you and your listings are bumped, meaning you’ve been kicked out ofrepparttar top three. If you want to keep your place you’ll need to log in and up your bid accordingly. You’ll also be notified ifrepparttar 128404 money in your account is running low, so you can replenish as needed.

As more and more search engines and directories turn to a 'pay for listing' model, it’s wise to take advantage of programs like Google and Ask Jeeves to makerepparttar 128405 most of your advertising dollar. At least you’ll be paying for targeted exposure and a top listing (instead of just a listing).You’ll also sleep better knowing your ad is being seen by those searching for your keywords/phrases and who are definitely interested in what you’re selling... and that, my friend, is your marketing dollar well spent.

Merle "Where some of the BEST Deals in Ezine Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept up to date on new auctions as they're added and much more To advertise on the website send

    <Back to Page 1 © 2005
Terms of Use