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And of course a websites navigation must be search engine friendly, because you will prefer to have location of your link to be indexed by search engines.
Basically you should try to pick your link partners by first eliminating irrelevant links, and then choose a website that is search engine friendly and has potential to grow! And remember look for quality websites not high PR websites.
One of first signs of maturity in a person’s life is to be able to put yourself in someone else’s shoes. For example you hit a car in parking lot and don’t leave insurance information, you later feel bad because you know if that was your car that got hit you would be angry about it. Get point? Good now apply that to writing emails; put yourself in your reader’s shoes.
Do you want to open another email that is titled “link exchange” or would you perhaps prefer to read something a bit more refreshing and alluring entitled “our partnership” or “link opportunity” be creative but don’t stick with old link exchange title that is highly overused.
The content of this email, however you entitled it should be very professional and businesslike. Use proper punctuation and complete sentences, also remember to compliment part of there website that is distinguishable so they identify that you actually visited it instead of simply finding there email address in cyberspace.
Don’t trust what mom says “it’s what’s on inside that counts.” True content does help a website grow, but rarely do I trust a websites content if its design is pitiful. Remember be picky when choosing a link partner, personalize your letter, and be professional. As a final point do not partake in spam email!
Written by: Michael McLaughlin at http://www.webmastershed.com – webmaster forum, for more articles by this author please visit: http://www.webmastershed.com/articles