The customer is no longer responsible for success or failure of a business. In a community responsibility to purchase at local stores is stronger. It is, after all, company you may work for or may need to work for in future. The success or failure of your community is important and thus, you feel responsible for it.

Online there are Millions of “stores” and even more shoppers. They are not all within your community. So responsibility of keeping them alive is shared with millions or billions of other shoppers. The more shoppers, smaller chance for action, and more important it becomes to be BEST.

Creating your own website can save you money, in beginning, but then you look like millions of other websites created by amateurs. It takes more to succeed online then just a website. A second rate website makes it even harder. Potential customers already imagine that millions of others are purchasing from you, don’t add a bad web design to equation.

Doing it yourself is great for building a deck on back of your house, but it is an exercise in futility when it comes to a business website. Remember people already think everyone else is buying from you, give them a good reason to stick around and become one of buyers.

Everyone needs to know their conversion rate, but it’s not about pushing tons of warm bodies to your site. It’s about getting RIGHT eyes to examine your offer.

Avoid Mistake #6: Get as many targeted leads as you can afford.

Mistake #7: Using weak headlines. Weak headlines are deleted or ignored. If they’re going to bother to read your copy, you’d better knock ‘em down flat to get their attention first.

Don’t spend more time writing sales copy than on writing an attention-grabbing headline. If your headline makes someone open your message or web page, you’re well on your way to making a sale.

Avoid Mistake #7: Learn how to write irresistible headlines.

Mistake #8: Not building a personal prospect list.

The mere fact that someone came to your website, and maybe even skimmed it, is a victory for you! Why let them click away? Make your traffic generating investment worth it’s weight in gold.

If you wouldn’t dream of asking someone for their email address because you just hate doing that, you’re trading principles for profits. You probably have a WEALTH of information about your niche that your visitor would gladly release their email address to receive. Avoid Mistake #8: Provide an opt-in mechanism on your site so you can follow-up with every prospect.

Mistake #9: Once a prospect becomes a customer, they’re yours.

Wrong! People are fickle, they constantly search for greater value, and they won’t be loyal to you – especially online. On Internet, it’s fast and easy to click onto next guy’s offer and then next guy’s.

After all time, energy and resources you’ve invested in getting them to purchase from you, don’t ignore them after making sale.

Avoid Mistake #9: Don’t drop your paying customers from your marketing plan.

Talbert Williams has been involved in Internet marketing for almost 5 years.

During that time, he was #2 salesman for Living Young Today. Generating over $641,183 in sales. (Yes, he was #2, and he DOES try harder!) Talbert is currently running a very successful online marketing service, Leads and Traffic.

He’s researched, tested and acquired countless marketing resources. With expert team he’s assembled, Talbert can provide you with:

· Guaranteed targeted leads · State-of-the-art traffic generation software · Headline-building templates and techniques · Proven methods to streamline your business; making every minute and dollar you spend work it’s hardest for you · All free training you’ll need to use all of this, and more!

In addition, Talbert and his team will teach you strategies and techniques to organize and run your Internet business, from now on and into future - turning it into a money-making machine. Plus, Talbert is personally available to assist all of his clients.

Mistake-Proof YOUR business. Don’t take our word for it - Check out www.leadsandtraffic.com, take a test drive, and prove to yourself that it’s best business-building investment you’ll ever make.

© Copyright 2003 by Talbert Williams - Leads and Traffic. All information, links,graphics, titles, words and phrases are protected by copyright. Dissemination of this report is strictly prohibited without verbal or written authorization.

Talbert Williams has been involved in Internet marketing for almost 5 years.