Differentiate and Grow Rich: The Importance of a Strong USP

Written by Eric Graham


Continued from page 1

Third, begin to write down and crystallize your ideas. Donít worry about length at first, just write downrepparttar key points of your USP concept. Focus onrepparttar 149132 benefits to your customer of each concept. Develop a list of 5 to 10 possible USPs.

Show this list to your staff, friends, family and current customers. Get their input and suggestions and use these suggestions and comments to narrow your USP concept down to a single main differentiating concept.

Once youíve settled onrepparttar 149133 most unique and compelling feature of your product or business, begin to distill it down to one paragraph that clearly communicates and sums up why your customers should buy from you. Use this paragraph on your website or in your print marketing materials where you have more room to explainrepparttar 149134 unique benefits that you bring to your customers. However, itís still too long to for an effective tag line or slogan.

You still need to distill your USP down to one or two focused sentences that clearly and concisely communicaterepparttar 149135 benefits of your USP to your customers. This statement should leave no question in your customers mind about what you do and what makes you different than your competition.

This USP statement will become your tagline or slogan. This process will take some time and your USP statement may require several revisions before youíre comfortable withrepparttar 149136 final draft.

Fourth, integrate your USP statement into everything you do. Put it on every page of your website, on your letterhead, in all of your advertising and marketing. Communicate it to your employees, managers and staff. Let it infuse into your corporate culture. Every time you talk to your customers, employees or suppliers you should mention this USP. You cannot just give lip service to your USP, you must live it and breath it! It must become a part of you.

Every product, business or service needs a USP that will make it stand out fromrepparttar 149137 competition. Itís up to you to discover or create this element of uniqueness. Differentiate yourself, your business and your products from your competition and watch your profits soar!

Want to improve your conversion rates? Eric Graham is the CEO of several successful online companies. Internationally recognized as a top authority on eCommerce & Website Conversion , he's an in-demand speaker & consultant.

Visit www.Web-Site-Evaluations.com today for an in-depth evaluation to boost YOUR websites conversion rate!


The bankruptcy code acknowledges the validity of the homestead exemption.

Written by John E. Roush


Continued from page 1

Asrepparttar popularity of debtors' prison declined,repparttar 149131 concept of givingrepparttar 149132 debtor a fresh start became one ofrepparttar 149133 primary purposes ofrepparttar 149134 bankruptcy process. It is important to remember that a bankruptcy is a personal action which at time of discharge givesrepparttar 149135 petitioner (formerlyrepparttar 149136 debtor) a fresh start. The property owned byrepparttar 149137 petitioner does not getrepparttar 149138 fresh start,repparttar 149139 individual does.

The fact that bankruptcy is a personal action may shed some light onrepparttar 149140 effect of a homestead exemption in a bankruptcy proceeding. The bankruptcy code acknowledgesrepparttar 149141 validity of homestead exemption. A homestead exemption is a personal exemption which, in an effort to preserve a person's home, protects a certain amount of an individual's equity inrepparttar 149142 homestead property. State law determinesrepparttar 149143 extent and effect of a homestead exemption. Thus, if state law says that a person can declare a homestead up to $45,000 and if there is less than $45,000 equity inrepparttar 149144 property, that equity inrepparttar 149145 property is protected byrepparttar 149146 homestead exemption. This principal operates without regard torepparttar 149147 Federal Bankruptcy Code.

By John E. Roush, Broker-Owner Atrium Real Estate Investments. John is a full-time real estate agent specializing in real estate investment and real estate investment education. To contact John send all correspondence to Johnr@investorloft.com © 2005 www.InvestorLoft.com


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