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During my interview with Jim Lanzone, we discussed Ask's current standing and where he expects prominent search engine to appear within next few years. Obviously Jim could not provide specifics on technology they plan on including; however, I was able to garner some idea of company's vision:
Jim gave serious kudos to Google and Yahoo! for creating relationships with ‘hidden web'; vast information resources once missed by average search engine such as Library of Congress, US Supreme Court Audio, NPR, etc.. According to Jim these types of relationships are definitely going to play a role in future development at Ask. The problem is time, they plan on making some inroads this year but it will take a while before Ask can match kind of advances that Yahoo or Google have made. This is especially true since Index Express was phased out; initially this was to be model for uncovering hidden web.
AskJeeves is very focused on providing a quality user experience. This is evidenced strongly by Ask's current clean interface and Smart Search ideology that “search experience is as important as results themselves”. From what I could gather, Ask's goal is to minimize successful search experience to one click.
A fresher index was noted which indicates a strong desire to begin spidering web sites more frequently in near future. Jim did not elaborate on this, however, I speculate that this means isolating web sites that are updated regularly and spidering them more often.
Currently News section of AskJeeves is populated using Moreover; a popular and reliable news syndication resource. At moment, Ask only minimally controls results of its Moreover results with a basic algorithm. This is a major difference between AskJeeves and its search competitors Google and Yahoo!; Ask is only engine without its own news spider! When asked, Jim noted that advances in Ask's news asset will begin to take place in second quarter of this year.
What else? At this point in interview I encountered familiar and completely understandable ‘wall of vague'; to quote Jim Lanzone, AskJeeves plans to “move into different areas of search and apply our search engines to new areas of web and make improvements to methodologies that determine relevance of web.” Well said!
Ross Dunn is the CEO of StepForth Search Engine Placement, a search engine marketing company founded in 1997 and based in Victoria, British Columbia, Canada. You can visit their website at www.stepforth.com.