Dialogue: the four dialogic principles for successful communication

Written by Lee Hopkins

Continued from page 1

4. Understandingrepparttar purpose ofrepparttar 107966 message Before even beginning a communication process, it is vital to understand whatrepparttar 107967 customer or employee knows and feels about you andrepparttar 107968 ideas you represent. Knowing this helps you decide repparttar 107969 purpose ofrepparttar 107970 message.

Akin to Maslow's psychological heirarchy, there are four levels of purpose, each of which pre-supposes and relies onrepparttar 107971 existence ofrepparttar 107972 previous level. They are sequential and it is not possible to achieve an objective until all levels are completed, in order and fully.

The levels, in ascending order are: Awareness > Understanding > Conviction > Action

4.1: Awareness Let's take as an example a company attempting to differentiate itself inrepparttar 107973 marketplace, withrepparttar 107974 end goal of bringing someone to make a purchase of their service.

Without bringing your existence torepparttar 107975 attention ofrepparttar 107976 prospective customer you cannot move on torepparttar 107977 higher levels. Indeed, even internal communications often fall short on this point: they fail to restaterepparttar 107978 context ofrepparttar 107979 communication, which is in effect 'awareness'.

4.2: Understanding Once a prospect has gained awareness, they are then ready to move on to understanding what it is that differentiates you from repparttar 107980 'noise' of your competitors. They will need to understand what specific qualities YOU bring torepparttar 107981 marketplace.

This level is vital to internal communication:repparttar 107982 biggest block I come across in assessing why an internal communication has failed is not thatrepparttar 107983 staff don't know 'what' is going on, but that they don't understand 'why' it is going on.

4.3: Conviction Customers now have awareness and understanding; they now need convincing that your service is right for them.

Even more importantly, they must be convinced that YOU must be their supplier, because YOU have a distinctive competence that meets THEIR specific needs.

4.4: Action Finally, this conviction in you must be turned into action. It is up to you to decide what action they should ideally take -— a phone call into a sales office, perhaps, or a request for a consultant to visit; even a request for further supporting literature.

In internal communicationrepparttar 107984 primary level is all to obvious —- action. Yet unless those who are to deliverrepparttar 107985 service are made aware, helped to understand and are convinced they will not deliver effectively or efficiently.

Conclusion ========== Atrepparttar 107986 heart of all management lies communication, and successful communication is not a one-to-many transaction, but a dialogue between interested parties. Successful dialogues rely on four principles: Reality, Reaction, Co-ordination and Purposefulness.

Understanding whatrepparttar 107987 other's 'reality' is, giving and receiving appropriate reactions to feedback, co-ordinating coherent messages and understandrepparttar 107988 purpose of each message are repparttar 107989 four key principles for successful communication.

When you match consumer psychology with effective communication styles you get a powerful combination. At Hopkins-Business- Communication-Training.com you can find the secrets to communication success. At Hopkins we show you how to communicate better for better business results. www.hopkins-business-communication-training.com

Creative Presentation Openers That Work

Written by Debbie Bailey

Continued from page 1

5. Humorous Anecdote – Humor is one ofrepparttar BEST ways to win an audience over and get them enthusiastic about you and your presentation. Humor enhancesrepparttar 107965 audience’s positive perception of you. When an audience laughs with you, chances are good they are also FOR YOU! The safest type of humor is stories or anecdotes that are uniquely yours. The problems you had traveling to get to your presentation make humorous presentation stories. Your dinner disaster is always good for a presentation laugh. One reminder worth mentioning--only use humor when you can relate it torepparttar 107966 subject matter—irrelevant jokes are not suitable presentation openers. Here’s an example of a humorous anecdote… “There is nothing more humbling thanrepparttar 107967 honest opinion of a five year old. I was feeling really good about this outfit this morning (even preening a little in front ofrepparttar 107968 mirror) when my five year old daughter came up to me and said, mommy, are you going to wear that table cloth to work?”

6. Curiosity – Provokingrepparttar 107969 audience’s sense of curiosity can also help you capture their attention. When we are curious about something, we tend to listen more closely to see how it works out. The TV news trailers you see during Prime Time television often use curiosity to try to entice you into staying up and watchingrepparttar 107970 late news. “Tonight at 11:00, find out what vitamin combination can save your life.” Inrepparttar 107971 presentation realm, you might use a more subtle tactic, “Today, I’m going to tell you three important things that I guarantee will changerepparttar 107972 way you do business forever…” Because they are curious,repparttar 107973 audience will pay close attention to see what those things are.

7. Gimmick – The sole purpose of a gimmick is to capturerepparttar 107974 audience’s attention, so it makes sense that beginning with a gimmick is a good strategy. An example of a gimmick might be… A presenter who is going to speak aboutrepparttar 107975 benefits of a paperless office beginsrepparttar 107976 presentation by dramatically crumbling papers and throwing them away. He/She then asksrepparttar 107977 audience to throw away allrepparttar 107978 paper that has been planted in front of them. Note that everyone loves a gimmick, as long as it is in good taste.

Remember, incorporating a good attention getter intorepparttar 107979 introduction of your presentation can meanrepparttar 107980 difference between being MEMORABLE or FORGETTABLE. For much more about this and other Presentation Secrets, check outrepparttar 107981 book "15 Presentation Secrets: How to WOW Evenrepparttar 107982 Toughest Audience," by Debbie Bailey available at trainer2go.com/ebooks.html.

Debbie Bailey is author of the book "15 Presentation Secrets - How to WOW Even the Toughest Audience." She is well known for her life changing presentation skills classes. In addition to training at some of the most successful companies in Corporate America, Debbie has also taught Presentation Skills for United States Marines, San Diego State University, and UCLA Extension.

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