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Potential Employer: So what is it you do?
You: I'd love to tell you about how I've saved money for my employer in my job as a cost accountant because I think you'll find this interesting.
By starting out your pitch this way, you've given listener a couple of reasons to pay attention. One is because you've said you're going to entertain them, which people enjoy - especially in social situations. Another is because you've told them you're going to give them some potentially valuable information. One caveat here: you should talk about most important benefits to employer towards beginning of elevator pitch just in case you run out of time.
Another tactic good public speakers recommend is using motion in descriptions. For example, saying "When I walked in and told my boss we saved a million dollars in previous quarter" will create more of an image in listener's mind than saying "we saved a million dollars in a quarter." If a listener is not able to visualize what you're saying, there's more of a chance they will lose interest.
People like and remember stories and anecdotes. Telling a story about a customer's reaction to a new product you developed is more memorable than just saying it.
Your elevator pitch should not get into minute details. Rather, it should address primary concerns a potential employer would have:
- What have you done in past that demonstrates your value? - How would you benefit my company specifically? - Why would I want to choose you instead of other candidates?
The beginning of your elevator pitch should give a summary and say what your competency is. Next, it should clarify who you want to work for. Then explain why you are a good fit for job and employer. Next, talk about your background and experience, highlighting benefits you brought to previous employers. If you still have time after that, you can talk about how you will achieve what you said you can do for potential employer. This last part should focus on results that employer would see rather than mechanics of what you'll do.
Scott Brown is the author of the Job Search Handbook (http://www.JobSearchHandbook.com). As editor of the HireSites.com weekly newsletter on job searching, Scott has written many articles on the subject. He wrote the Job Search Handbook to provide job seekers with a complete yet easy to use guide to finding a job effectively.