Blog your way to online PR success - If you have not heard, Weblogs or Blogs are an excellent way to keep not only media but general public informed about your products or services and what you are doing within your industry. Make an effort to come up with something original every day to post on your blog and over time you will develop a loyal audience about topic of your choice. Blogs are also an excellent way to exchange links with other website promoters.

Newsletters/Ezines When it comes to an effective online PR presence, there is no substitute for effectiveness to newsletters and online ezines. Online newsletters help build rapport with current customers, inform them of your current online PR efforts (the perfect place for articles), new company programs or services and provide information on your business industry. Once again, by being a premium source of information for Web users on your business, you'll be taking a proactive approach to communication. While there is much debate on frequency and type of communications that you share with your customers and your potential customers, there is virtually no debate about value that online newsletters and ezine provide in growing your business through online public relations.

PR Planning using 30-60-90 Day Reports With your list of recommendations, you start gaining some insight into what needs to be accomplished. Auditing your industry might tell you that top sites all have articles or content about industry specific topics. The audit might also tell you that many webmasters link to these articles from their own sites and are actually promoting clients services through use of these articles. Online PR efforts would focus on setting goals and planning to achieve this same thing.

Online PR plan for Link Building Through Articles:

* In 30 days, five articles placed on thirty different industry websites * In 60 days, fifteen articles placed on 90 different industry websites * In 90 days, thirty articles posted on 180 different industry websites

By researching competition and developing a comprehensive plan, you know what it takes to achieve online PR success. By planning your goals and focusing on only what is directly at hand, you will more quickly start developing your PR image and brand identity on Web.

What is Secret to a GREAT PR Plan? Are you ready for secret to a great PR plan? Creativity. Great PR planning is satisfied through development of ingenious ideas. The reason most PR plans fail is actual absence of creativity. If you are a journalist you will understand that most of press releases that are received are like form letters detailing some obscure part of your business; XYZ Corp. Releases (some ambiguous product or service). The problem with this is while it may be news to you, it's not news to journalist or other thousands of companies who release this information every day to media and general public. If you want your online PR campaign to be successful, identify what need, issue or problem your product or service solves.