When developing your site concept choose 4-5 broad topics at first until you identify which one has most profit potential (more on that to come).

The top benefit of writing your own website content is that search engines love it! If you want to get free targeted traffic to your website (of course you do, right?) having original, information filled website content makes engines very happy.

As traffic builds to your website people will want to start linking to your "valuable" content as well providing you a further boost with search engines as well as bringing even more targeted traffic to your website.

Better yet, they will already be pre-sold since you must be an internet guru if someone has decided to link to your website right?

Write original content about a topic that interests you geared towards providing someone a helping hand and sales will come as your internet reputation" grows.

Incorporate links to products and services you are promoting within your website content and you have a powerful sales tool.

This strategy will not "explode" your income overnight but will provide you a steady stream of pre-sold, targeted visitors from search engines within a few months.

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Michael Lawrence is the site operator for Cobrasurf.com which offers free web traffic and free website promotion.

CSS will help make your website DDA compliant. The DDA is Disabilities Discrimination Act, Act makes it "unlawful for a service provider to discriminate against a disabled person by refusing to provide any service which it provides to members of public", specifically mentioning websites.

Another benefit of using CSS is variable font sizes. CSS will allow you to specify a font size as a percentage, doing so will allow visitors with poor eye sight to enlarge text size. Tip: Try increasing font size of a page by holding down ctrl and scrolling wheel of your mouse (if it has one). You will notice that most websites do not allow you to increase font size (unless you are using Firefox browser which forces it) because they use pixel measurements. And those that work but use <font> tags (such as Google) are actually breaking accessibility guidelines.

Generally, websites designed in css are accessible on all sorts of devices including mobile phones and PDAs. The majority of hand held devices will simply ignore CSS, leaving behind a readable (but bland) web site behind. A table design however is likely to render too wide for viewable region.

Disadvantages of using CSS

As previously mentioned, there arn't any real disadvantages of using CSS - pros far outweigh cons. To put it another way, CSS 'div based' design versus table based design is a bit like comparing Liverpool Football Club to Gresley Rovers. There's only ever going to be one winner and everybody knows it.

So on to only disadvantage I can think of...

• Old browser issues

  Old browsers, such as early versions of Netscape and Internet Explorer. may have a hard time displaying CSS, especially as CSS-2 is now available to use and only most recent browsers support it.

  The solution? Download latest browser! Which reminds me of potentially one more disadvantage; giving yourself a headache whilst attempting to get your website to look identical in Internet Explorer and Firefox - doh! Oh well, practise makes perfect.

In Conclusion

If you are interested in re-designing your website to use CSS, I would start by learning basics. Find a simple CSS tutorial on web and work your way through some more complex CSS examples. Then, have a go at doing your own! You will more than likely hit some problems with cross-browser compatibility but you should find help on webmaster forums such as those found at www.webmasterworld.com and www.sitepoint.com.