They're called ebooks. Surprised? The most heavily leveraged ebooks ask you to pay for them. They then convince you to subscribe to service, such as a newsletter.

Then, they convince you to subscribe to affiliate program, so you can become a carrier and benefit from its propagation. The cycle then repeats itself with someone else.

Pay keenly to awareness of virus "mechanism". It is ebook! Yet too many would-be marketers fail to recognize power of ebooks because they think it requires too much work to create and execute.

This faux pas is directly attributable to linguistic error that ebooks are electronic books. Wrong! Ebooks are not electronic books, they're portable web sites (that can be made to look and feel like a book).

While others are struggling to get targeted traffic, smart marketers are simply "distributing" their mini-sites all over 'Net. And in most cases they have others do it for them! (Even AFTER they've paid for it!)

Are there other carrier mechanisms than ebook? Of course! But more relevant question is: How many carrier mechanisms can average 'Net marketer "tailor design" expressly to advantage of themselves or their clients, by themselves?

Thinking of ebook in terms of function, instead of linguistics, opens all sorts of doors. It can be a catalog, a coupon, a game piece, a feedback device, an order form, and more ... none of which requires writing a book.

If you're still looking for that "killer product" that no one else has but you, it may be time to put on a new thinking cap. Following crowd is one thing; becoming a leader is another. You cannot lead when someone else pulls strings.

Rekindle your entrepreneurial spirit and create something desirable that is uniquely yours. It is mechanism, actual carrier, that you must eventually develop. It is here in which you may find your own killer marketing virus, catching wind like a finely crafted sail, in a sea of competition.

Once you know this you'll be able to direct your visitors’ visits so as to maximize most rewarding trail and to minimize number of unproductive trails.

4. All traffic is valuable, right? WRONG! I consider that idea to be Public Enemy #1 of Internet marketing. Don't fall into that trap. Look at it like this:

Someone tells you about a hot traffic-generation tool and you sign up, test it, thinking you just found Holy Grail. It effectively generates traffic. So you continue to invest more money and time in this marvel. More traffic. Now you’re receiving 1000 visitors a day. But one day you wake up and wonder why all this traffic is not generating sales. Only 50 a day (5%) sign up for your newsletter and that yields a pathetic 1 or 2 inquiries per day.

Traffic is not a goal, except for sites making money strictly through advertising. It's merely a means to reach goal you’ve set for your website. But instead of spending more money on that promotional marvel, look at your other sources of traffic. Do they offer a better response rate? If so, can you amplify these results? What would happen if you could find a source of traffic that brings in 100 visitors a day, 10 new subscribers, and two inquiries? You'll cut your time and money investment by a factor of ten to generate results that are ten times better. Now you’ve got something that’s worth expanding. What if you could expand this source up to a 1000 visitors a day? Then you'd have 100 subscribers per day and 10 to 20 inquiries.

Clearly when you are looking to grow your business you need to know what traffic generation tool is best for you! And only way to know that is: 1) Test on a small scale 2) Expand when results are good 3) Drop when results are poor

5. Now you’ve gone through four stages: 1) You know your goal; 2) You know what pages contribute to achievement of that goal; 3) You have maximized results from those pages by directing your visitors there; 4) You know what are best traffic-generation tools for your business. Now you need to test your sales material. That is, you'll need to write several sales copies, test different trails on your site, devise multiple USP’s (Unique Selling Propositions) that are outlined throughout your site. You need to test and track time and time again. This is a never-ending process.

By following this advice you’ll be able to build a constant flow of income with multiple activities and you will have tools to evaluate results produced by your website through this goal-oriented approach.