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a) Attract more qualified visitors from
search engines
b) Display benefits of your product or service
c) Educate your visitors and prospects on how to make a smart buying decision
d) Overcome objections your visitors may have about your product
e) Persuade them to take action and become a lead for your sales team
Web Site Goal: Drive Sales & Revenues If main goal of your e-commerce web site is designed to generate sales for your company, your web site’s objectives should be geared around two things…
1. Get more visitors to shop for and buy your products
2. Get visitors to buy larger orders
3. Get visitors to return and buy more often
As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you’re ready for next step which is increasing your web site’s conversion rate.
Matt Hockin is president of Interactive Marketing, Inc., a leading provider of web site optimization and search engine marketing services for increasing web site conversion rates, traffic, and profitability. Click here to download your free copy of the guide to web site optimization www.InteractiveMarketingInc.com
