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I believe biggest obstacle to successful selling, occurs in your own mind.
This is why some salespeople take it personally when a customer won't buy. They see refusal to buy as being a personal 'rejection'. Quite simply, in selling, if you constantly feel rejected you cannot achieve exceptional results.
It is also my belief that number one reason for mediocrity in selling, is that three letter word - EGO! A falsely inflated ego is a vulnerable, fragile thing.
If you are type of person who takes "No" as a personal affront to your very worth, selling will be an exquisitely painful process for you. The fact is most people, sensitive or not, will avoid pain at all costs. It's easy to become a master avoider and procrastinator.
If you cannot confront and take steps to resolve emotional issues that keep you prisoner and sabotage your success, then no amount of sales training will change your results for better. Many people have wonderful people skills and are natural persuaders, but as long as they continue to equate their self-worth with whether or not anybody wants to buy their products, they will set themselves up for a fall.
When someone does not accept an offer I make to them, I know it has nothing to do with me as a person. I therefore don't become emotional about it... and neither should you.
Noel Peebles offers you his FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires" http://www.instantsellbusiness.com/index1.html