Develop An Online Marketing Strategy To Maximise All Of Your Marketing Activities

Written by Wendy Hearn


Continued from page 1

So, how do you develop an online marketing strategy?

First you need to do an appraisal and gather information about your company, competitors, customers and other industry players. You need a clear picture of what you're up against. This includes identifying your target market/clients and carrying out a SWOT analysis.

S - Strengths What arerepparttar strengths of your business?

W - Weaknesses What arerepparttar 119883 weaknesses in your business?

O - Opportunities What opportunities are available to your business?

T - Threats What threats is your business facing?

Next, define specifically what arerepparttar 119884 challenges and problems that you need to overcome. From this answer repparttar 119885 question, "What will it take to overcome your main marketing challenges and problems?"

Once you've developed your objectives, then chooserepparttar 119886 strategies to support these objectives. Your strategies could include:

Improve communication

Educating potential clients

Sharing information

Increase awareness of your products/services or company.

Then selectrepparttar 119887 most effective marketing tactics to bring your strategies to life. These tactics then need to be turned into an action plan.



Wendy Hearn Internet Marketing Coach

She works with people who want to dramatically improve the results of their website and internet business. You'll get individual personal attention that's with you every step of the way

http://www.Business-Personal-Coaching.com/Internet-Marketing-Coaching.html




SMS Marketing – finding customers through mobile marketing

Written by Stefanos Cunning


Continued from page 1

A London nightclub news website – provide daily what’s on tonight SMS Textback Service

A London nightclub news website wanted to provide their members withrepparttar ability to find out what bars and nightclubs were open on any given day, without having to browserepparttar 119882 website as well as convince bars and nightclubs to advertise onrepparttar 119883 website

Using reverse billing and textback,repparttar 119884 website provided its users withrepparttar 119885 ability to find out this information. Users would text a particular keyword in their mobile handset and then send this message to a defined short code (i.e. 83999). A set amount was then immediately deducted fromrepparttar 119886 users phone either pay-as-you-go or from their monthly contract. The user would then receive an instant SMS message with all ofrepparttar 119887 particular nightclubs that were open that evening.

By using this type of advertisingrepparttar 119888 website was able to increase its sales for advertisers on its site by 40% in first quarter alone.

2cast4 – SMS artist textback service for casting/booking application

2cast4, an application service software provider for agents inrepparttar 119889 media and advertising industries working in film, television and photography, wanted to provide casting agents a fast and efficient way to communicate with their artists in order to find out if they were available for castings.

By using a combination of Web and SMS technology, 2cast4 leadsrepparttar 119890 industry in casting solutions. Casting agents enter all ofrepparttar 119891 casting job details into a database and then queryrepparttar 119892 database for artist matches based on set criteria. Then those short-listed can be sent an instant SMS message. The casting agent only entersrepparttar 119893 message once, but it is personalised and sent to all ofrepparttar 119894 relevant artists. Upon receipt ofrepparttar 119895 SMS text message,repparttar 119896 artist simply replies torepparttar 119897 text with either yes or no. The message is then routed back torepparttar 119898 database and updatesrepparttar 119899 records immediately. This solution providedrepparttar 119900 casting agents with time/cost-saving efficiency while ensuring accurate records.

A digital media company – Multimedia via SMS and WAP

A London-based digital media company wanted to provide their users withrepparttar 119901 ability to choose from several different media and by sending a text message to a given short code (i.e. 83999), an automatic WAP service message was sent back torepparttar 119902 user for them to downloadrepparttar 119903 file (i.e. MID, MP3, 3GP).

Using a web interface,repparttar 119904 digital media company was able to upload their media files straight to a web server, while also storingrepparttar 119905 file information in a database. All SMS requests, WAP service messages and downloads were tracked byrepparttar 119906 database, as were user information like mobile number, mobile network, mobile handset, WAP IP address, file requested, file downloaded, and date. Through use of this tracking systemrepparttar 119907 digital media company was able to compile important user marketing information.

Conclusion

Mobile marketing is a new addition torepparttar 119908 media mix, with great opportunities for direct interaction with customers and cost-effective data collection. Leading brands have adopted this medium andrepparttar 119909 number of companies actively using mobile marketing in their marketing strategies is growing rapidly.

Selecting a supplier that understandsrepparttar 119910 medium as well your requirements is key to success - we hope that this overview will help you to makerepparttar 119911 most out of this exciting media channel. For further information and case studies from your industry, please see www.unilabplus.com, www.i-multimarket.co.uk or contact Stefanos Cunning at Unilabplus Ltd London office.



Director of Unilabplus Ltd, a London-based online business management software house.


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