Continued from page 1
--Don't distribute ad's in between your article or tip. Provide ads, yes. You ARE running a business. But differentiate them from
content.
--Make sure that designing your ezine is
best use of your time. If not, hire a marketing company or virtual assistant. Not familiar with virtual assistants? These resources can assist you.
--Do not use lots of exclamation marks, question marks, etc. Spam filters just don't like them.
--Don't wait too long between issues-ezines must be timely. Although quarterly newsletters are fine in
offline world, they don't work online. At a minimum, publish your ezines monthly-or your readers may forget they've subscribed and report you as a Spammer. Most hosting services will shut your site down first, and then ask questions later.
--On
other hand, if you have a lot to say and want to publish weekly or even daily, say so in your subscription box, so people will know how much volume to expect.
--Don't enjoy writing? Publish a tips ezine, hire a ghostwriter, or visit an article bank to pick up some free content.
--Don't forget to change
usual "welcome letter" that is part of all ezine hosting services. Create a wonderful personalized "Welcome" for your list; if you offer a bonus, include it in
welcome note.

© 2003 Maria Marsala, Business Growth Specialist. The author of the ORIGNINAL Create Your Ezine Program. Learn how you can inexpensivly market your business using an online newsletter. Ezines help you quickly get the word out about your product or service to individuals who want to receive it! For more information, visit http://www.CreateEzine.com