Determining the Value of Links from Link Renting

Written by Aaron Wall


Continued from page 1

* Who currently advertises onrepparttar site? You may want to ask them about their advertising experience. Some ad networks such as AdBright show past advertisers average cost per click and ad renewal rates. * How many ads are onrepparttar 127776 page? Each additional ad will split up some ofrepparttar 127777 traffic. * Where does your ad sit? Ads that are tucked away inrepparttar 127778 footer or in common ad space may get less exposure and drive less traffic. Ads nearrepparttar 127779 content may gain additional exposure and drive more traffic. * What ad formats can be used? Certain ad creatives may provide greater value than other ads. * What isrepparttar 127780 ad turnover rate? Advertisers tend to stay with a site that delivers traffic. A high turnover rate may indicate other problems. * Have advertisers made any suggestions? Ask if any of their past advertisers made any suggestions or stated that they found any particular setup as being especially helpful. * Isrepparttar 127781 traffic seasonal? Some sites have large shifts in traffic volume due to seasonal factors.

2. Viral Effect of Advertising: Some ads go through click tracking systems which may prevent them from being indexed by search engines. This means thatrepparttar 127782 only value of those particular links would come from direct traffic. Sometimes ads lead to additional exposure though.

3. Effect of Link Rentals on Search Relevancy:

Many links have a greater indirect value than direct value.

When someone links to your site it is seen by search engines as a vote of quality. The anchor text and other page elements such asrepparttar 127783 page title and headers may also help search engines further classifyrepparttar 127784 link. On image linksrepparttar 127785 image alt text playsrepparttar 127786 roll ofrepparttar 127787 anchor text.

Onrepparttar 127788 commercial web many links are bought and sold, and thus for search engines to remain relevant they must find ways to regulate link purchasing.

Some ofrepparttar 127789 things you may want to look for when buying links to help maximize your ROI and minimize your risks:

* Arerepparttar 127790 links direct links? Links that go through an ad server usually do not help build your link popularity. * Isrepparttar 127791 page on theme? On topic links from industry hubs are given significantly more weighting in clustering or community based algorithms such as Teoma's topic distillation and Google's Hilltop. Ifrepparttar 127792 site allows off topic links then it has a greater chance of having its link popularity blocked or devalued. * How many links are onrepparttar 127793 page? If a page sells an unlimited number of ads thenrepparttar 127794 outbound link popularity is split up many ways, and that also could look a bit unnatural to search engines. If there are hundreds of internal links on a page then each additional link will be getting an exceptionally small share of link popularity. * What anchor text can I use? If you can use descriptive anchor text thenrepparttar 127795 value ofrepparttar 127796 link is greater sincerepparttar 127797 link text helps search engines understand what your site is about. * What isrepparttar 127798 cost difference between site wide and individual page links? Generally site wide links may drive significantly more direct traffic, but likely they do not provide much additional weight beyond a single link fromrepparttar 127799 best page onrepparttar 127800 site. * What isrepparttar 127801 PageRank ofrepparttar 127802 page? Generally many people place too much value on PageRank, but a higher PageRank does equate to greater connectivity and slightly additional value. * Who links torepparttar 127803 page and torepparttar 127804 site? Ifrepparttar 127805 page or site is well connected within your topical community then search engines will likely consider links from it as being far more important than links from pages which are not as well connected.

Summary: To best determinerepparttar 127806 value of a link you need to consider both its direct and indirect effects. Generally it is best to buy on topic links since they provide both direct and indirect value.

Aaron Wall is a self taught, independant search engine marketer. He currently owns/operates Search Marketing Info, and is learning more about the internet daily. Aaron's articles have been syndicated across the web. He quietly works out of his house helping numerous website as a consultant and search engine marketer. You can reach Aaron day or night at (401)207-1945.


You are only as good as your PR!!

Written by Mark Thrope


Continued from page 1

One fine day you read an article that google has started penalzing sites that resort to getting unnatural links with an objective to cheat its ranking system. A few sweat drops escape from your face as you realize you have been spamming guestbooks and giving links to link farms. You also find you have cross linked with many sites actively taking part in link farms. You also find that you have got links from free for all sites. All these can lead you into trouble so in a frenzy you start removing links to those sites after mailing them and explaining themrepparttar reason. Finallyrepparttar 127775 PR update happens and you get a PR of 5. You have enteredrepparttar 127776 land ofrepparttar 127777 lords now and you escaped getting penalized. You think, 'what a heap load of hardwork getting a quality site to rank, I wonder how these junk sites make it torepparttar 127778 top?'. And ask yourself a question, 'Is a site only as good as its PR??' or 'Isrepparttar 127779 internet only meant for big shots who can invest considerable amount of time and money on optimization?'. The answer to this is probably yes which you gulp down with a pinch of salt.



About the Author:

The author is the webmaster of http://www.infodizz.com which offers quality information and resources related to the internet and networking technologies including CCNA tutorials.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use