Determining Marketing Effectiveness Even If You Didn't Track

Written by Debbie LaChusa


Continued from page 1

If you are networking or speaking to a group and someone gives you their business card and agrees to receive your free report or e-newsletter, make sure you include a reference in your contact database ofrepparttar event where you met them.

As far as tracking your past marketing activities, consider asking your current customers how they found out about you.

You could do a survey that includes a number of customer satisfaction questions, but also includes a question to determine how they found out about you.

If you have a handful of clients that you work closely with and you really donít know how they found you, pick uprepparttar 146886 phone and ask them.

Either of these tactics should give you an idea of what marketing activities worked and which ones you may be able to do without inrepparttar 146887 future.

If you're still not sure, continue with allrepparttar 146888 marketing activities, BUT put tracking mechanisms into place so you won't end up inrepparttar 146889 same boat next year.

(C) 2005 Debbie LaChusa, 10stepmarketing

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com


My Marketing Budget Is Small. How Can I Make The Most Of It?

Written by Debbie LaChusa


Continued from page 1

Ever notice how health clubs market heavily in January and inrepparttar spring? They know people are more likely to be focused on getting in shape atrepparttar 146885 beginning of a new year, and before summer and swimsuit season arrive. So they spend more marketing dollars and focus their promotional efforts during these times of year and they maintain a lower profilerepparttar 146886 rest ofrepparttar 146887 year.

Ask yourself these questions: What "seasonality" exists in my business? How can I schedule my marketing to take advantage?

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com


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