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If you are networking or speaking to a group and someone gives you their business card and agrees to receive your free report or e-newsletter, make sure you include a reference in your contact database of event where you met them.
As far as tracking your past marketing activities, consider asking your current customers how they found out about you.
You could do a survey that includes a number of customer satisfaction questions, but also includes a question to determine how they found out about you.
If you have a handful of clients that you work closely with and you really donít know how they found you, pick up phone and ask them.
Either of these tactics should give you an idea of what marketing activities worked and which ones you may be able to do without in future.
If you're still not sure, continue with all marketing activities, BUT put tracking mechanisms into place so you won't end up in same boat next year.
(C) 2005 Debbie LaChusa, 10stepmarketing
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com