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You will need a microphone and a bit of practice reading to make sure you do best you can. I used a cheap sound machine to put in a few crickets (roughly $20 at Walmart) because I was reading a night scene. I call them evil crickets because scene involved vampires, but that's beside point.
I would suggest picking a small dramatic passage, one you feel comfortable reading. Shut yourself in a quiet room if possible because it will take a number of "takes" to get it right and it is amazing how recording can be a cue for dog to start barking. Size can be an issue. Wav files are fairly large--a bit over a meg--for even a minute worth of reading. You can convert it to Mp3 to save a bit on size. For mine I picked a very short passage and got it to about 500k.
Once you have your sound byte, upload it to your webpage so readers can download it and listen. Or ask your publisher to place it as a download with your book listing on their store site.
For those who would like to hear my Mp3 sample, surf on over to www.atlanticbridge.com and check out my listing for THE DARK RIDERS. Or alternately, surf to my personal webpage, http://howardhopkins.com and download a wav sample.
Howard Hopkins is the author of six horror and western ebooks from Atlantic Bridge Publishing (www.atlanticbridge.net) under his own name and more than twenty print westerns under the penname Lance Howard. His novels can be purchased at bn.com, www.amazon.co.uk and amazon.com and he lives in Maine.