Display your headline in a large, bold font that demands your potential customer's attention and intrigues them to read on.

In order to keep their attention, use subheadings (headlines) throughout your sales letter. Subheadings should provide highlights of each section and capture attention of those who just scan your text. Display your subheading in a large, bold font.

When you begin writing your sales copy, write as if you were talking with just one person. Write your copy with passion and excitement and tell that one person exactly what your ebook will do for them. Write your words so that they seamlessly flow together from your beginning headline through to your order page.

Testimonials

In addition to using a killer headline and sales copy, you must also include some powerful testimonials. Make sure you don't create a separate page for your testimonials, as they most likely won't be read. Place your testimonials throughout your sales letter to ensure their visibility.

Free Bonuses

Another powerful tactic used to increase sales is to include free bonuses with purchase of your ebook. Many times, you'll find that a customer will purchase your product just for bonuses.

If you're in need of some great bonuses you can offer with your ebook, visit following web address: http://www.ebookstarter.com/freetosell/

Guarantee

Completely remove your potential customer's risk by including a money back guarantee. If they're not completely satisfied with your product, for any reason, you'll refund their money. Internet users are apprehensive when it comes to making purchases on Internet. You must put their mind at ease by building their confidence in you and your products.

PostScript

The final part of your sales letter should include a PostScript. When your visitor scans your sales message, chances are, they'll read your headline, subheadings and your PostScript message. Place your most important benefits within your P.S. message. It will get read.

Take your time and develop your sales page to its fullest potential. It is an essential part of your success. You may have a great ebook, however, if your sales copy is poor, your sales will be minimal. A great sales page sells.

For further information, read article entitled, "Write For Publicity." http://www.web-source.net/write.htm

By creating and implementing a balanced marketing strategy, using both short-term and long-term strategies, you will increase your sales considerably.

To further increase your sales, list your ebook at various ebook sites.

Listing your ebook with a number of ebook sites will increase your sales considerably. Each site will pay you a specified percentage for each sale. This payment is known as a royalty. The royalties paid will vary at each site and will depend on your selling price and format.

No matter which ebook sites you choose make sure that you retain all of rights to your ebook. This will enable you to sell your ebook wherever you'd like and not be limited to just one site.

Here are a few ebook sites to get you started:

InfoPost http://www.infopost.com/

InfoPost will enable you to upload your ebook to their site, set your selling price, and provide a description of your ebook. They take care of rest. They'll host and deliver your ebook and process your payments. They pay 80% royalties and you can withdraw your earnings in cash, use it for merchandise at their sites, or even donate it to your favorite charity. You retain all rights to your ebook.

BookLocker.com http://www.booklocker.com/

Booklocker provides you with a web page for you to refer your customers. They handle all of transactions and delivery. They pay 70% royalties on ebooks priced at $8.95 and higher and 50% royalties on ebooks priced lower than $8.95. You retain all rights to your ebook. In addition, they offer of great print on demand option. They'll print your ebooks one at a time, accept payment and ship your book directly to your customer (usually within 48 hours). They pay 35% royalties on POD orders.

1st Books Library http://www.1stbooks.com/

1st Books Library is an online publishing company that will turn your manuscript into an ebook formatted in PDF and a number of other formats. You retain all rights to your book. They provide your book with worldwide distribution and make it available in more than 25,000 bookstores such as Barnes & Noble and Amazon.com. They pay 100% royalties for ebooks up to first $300 in sales and 40% thereafter. They pay 30% royalties for paperback and hardcover versions.

Take your time and plan your marketing strategy carefully. Track your response rates for each strategy and concentrate your efforts on strategies that work best for you. If you've developed a quality ebook and have followed steps outlined within this series, you'll be well on your way to self- publishing your way to Internet success.